NEW YORK, May 23, 2011 /PRNewswire/ -- Global public relations firm Ketchum won two Clio Awards at a ceremony held last week in New York for the firm's brand marketing work on behalf of Mattel's Barbie brand and Nestle Purina Pet Care's Friskies brand. Since the Clio Awards began recognizing public relations campaigns three years ago, Ketchum's client work has won more Clios than that of any other public relations firm. The Clio Awards is one of the world's most recognized awards competitions for advertising, design and communications.
Ketchum and its clients won Clio Awards in the following categories:
Gold Clio Award
Public Relations: Product Launch
"After 125 Years, Barbie Gets Her Geek On"
Mattel with Ketchum
Silver Clio Award
Public Relations: Brand Development
"First-ever Movie Filmed by Cats"
Nestle Purina's Friskies with Ketchum
"We are honored to have been recognized by a panel of our peers for the work Ketchum does in partnership with our clients," said Raymond L. Kotcher, senior partner and CEO. "These awards underscore the creativity and strategic thinking that drove high-impact business results in each of these programs."
The Clio Awards are the latest in a series of top honors recently awarded to Ketchum for its client work. Earlier in the year, Ketchum took home three PRWeek Awards, including an unprecedented third consecutive best-in-show Campaign of the Year Award for its work with Mattel, after winning with Dreyer's Ice Cream in 2010 and IKEA in 2009. At that award ceremony, Ketchum also received an honorable mention designation for Large Agency of the Year. Earlier this month, Ketchum led the Holmes Group's North American SABRE Awards with 12 award wins, and just last week, the agency won six awards at the EMEA SABRE Awards in Prague.
About the Clio Awards
The Clio Awards is one of the world's most recognized awards competitions for advertising, design and communications. The Clio Awards has maintained its original commitment to celebrate and reward creative excellence, honoring a powerful form of communication and its impact on modern culture. At the same time, the Clio Awards remains focused on evolving with the industry in order to acknowledge the most current, breakthrough work. To this day, Clio's iconic statue is the most widely recognized and coveted symbol of the industry's creative accomplishments.
About Ketchum
Ketchum is a leading global communications firm with operations in more than 70 countries across six continents. Named 2010 Large PR Firm of the Year (Holmes Report and PR News) and the winner of an unprecedented three consecutive PRWeek Campaign of the Year Awards, Ketchum partners with clients to deliver strategic programming, game-changing creative and measurable results that build brands and reputations. For more information on Ketchum, a unit of Omnicom Group Inc. (NYSE: OMC), visit www.ketchum.com.
SOURCE Ketchum
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