Ketchum and World Hepatitis Alliance's World Hepatitis Day Campaign Named PRWeek's Global Non-profit Campaign of the Year
Firm Receives High Commendation for Global Agency of the Year
LONDON, April 30, 2015 /PRNewswire/ -- Leading global public relations firm Ketchum, in partnership with the World Health Organization and World Hepatitis Alliance, received the PRWeek Global Award for Non-profit Campaign of the Year for its World Hepatitis Day campaign. This award, along with a high commendation for the campaign in the Global PR Breakthrough of the Year category, was presented at a ceremony held last evening in London. The firm also received high commendations for Global Agency of the Year and Global Citizenship for the firm's CSR efforts, and senior partner, CEO and president Rob Flaherty received a high commendation for Global Agency Professional of the Year.
Reacting to Ketchum's award win, Flaherty said, "When you're competing for global awards, you're up against the world's best creatives and client teams, so it's a real honor to be recognized in this way. Global health issues are incredibly important in today's borderless world, and this award is a testament to the need for truly groundbreaking health awareness programs that make an impact in our society."
The PRWeek Global Awards honor transformative work that crosses borders, builds brands and trust, and enables the growth of international enterprise. The PRWeek Global Award is of the industry's highest international honors, given annually to the best corporate, nonprofit and agency teams, as well as the campaigns they produce.
This latest award win follows a number of high honors bestowed to Ketchum in the last year. In March, Ketchum and its clients won two awards, for Global Campaign of the Year and Arts, Entertainment & Media Campaign of the Year, at the PRWeek Awards in New York. In 2014, Ketchum was the only PR firm to have won Cannes Lions across multiple categories at the Cannes Lions International Festival of Creativity in Cannes, France, with one Silver and two Bronze Lions. The agency also maintained its track record of winning more Silver Anvils and SABRE Awards than any other firm, with 14 total Anvils and eight Americas SABRE Awards.
About Ketchum
Ketchum is a leading global communications firm with operations in more than 70 countries across six continents. The winner of 14 Cannes Lions and an unprecedented four PRWeek Campaign of the Year Awards, Ketchum partners with clients to deliver strategic programming, game-changing creative and measurable results that build brands and reputations. For more information on Ketchum, a part of the DAS Group of Companies, visit www.ketchum.com.
About the DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.
SOURCE Ketchum
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