Ketchum and Its Clients Lead North American SABRE Awards

NEW YORK, May 11, 2011 /PRNewswire/ -- Global public relations firm Ketchum, including its word-of-mouth firm Zocalo Group and technology PR agency Access Communications, took home 12 SABRE Awards at last night’s North American award ceremony, more than any other firm. The awards honored the firm’s brand marketing and corporate communications work for its clients and included an Iron SABRE in the Agency Citizenship category for its Ketchum Social Responsibility initiative. In addition, Raymond L. Kotcher, senior partner and CEO of Ketchum, was honored with an Individual Achievement SABRE Award.

“We are proud to work in partnership with our clients on communications programs that are strategic and creative, and that deliver demonstrable business results,” Kotcher said. “It’s extremely gratifying to have our industry recognize these campaigns.”

Ketchum and its clients won SABRE Awards in the following categories:

Gold SABRE Awards

CONSUMER MARKETING – NEW PRODUCT
“The Stoop Life Movement”
Absolut Vodka with Ketchum

CORPORATE SOCIAL RESPONSIBILITY
“FedEx Sea Turtle Rescue – From Shell to Shining Sea”
FedEx with Ketchum

PRODUCT MEDIA RELATIONS – TRADE MEDIA
“eStar – Plugging in to New Trucking Technology”
Navistar with Ketchum

PUBLICITY STUNT
“Philips Norelco – Deforest Yourself, Reforest the World”
Philips with OneVoice

Silver SABRE Awards

HOUSEHOLD PRODUCTS
“The Cottonelle Great Debate”
Kimberly-Clark with Ketchum

CONSUMER PRODUCTS
“After 125 Careers, Barbie Gets Her Geek On”
Mattel with Ketchum

TRAVEL AND TOURISM
“Tourism Crisis Management – Gulf Oil Spill”
VisitFlorida with Ketchum

TECHNOLOGY – SOFTWARE AND SERVICES
“MimioConnect – Teacher’s Pet 2.0”
Dymo/Mimio ITT with Ketchum

Iron SABRE Award

AGENCY CITIZENSHIP
“Ketchum Social Responsibility – A Reflection of Values”
Ketchum

The agency’s consumer and high-tech PR firm, Access Communications, and Ketchum’s word-of-mouth firm, Zocalo Group, each won Silver SABRE Awards for their client work. Zocalo Group also won an Iron SABRE Award for Product of the Year for its Recommendation Index, which benchmarks how brands are being recommended in relation to specific competitors and within their overall industry.

Ketchum CEO Raymond L. Kotcher Awarded Top Industry Honor

Raymond L. Kotcher was honored as one of four recipients of the Individual Achievement SABRE Award. Of Kotcher’s achievements, Holmes Group CEO Paul Holmes wrote, “It is clear that Kotcher was not content for the firm, where he has spent almost 30 years, to rest on its laurels. Under his leadership, Ketchum has been taken to a whole new level, tripling in size and evolving from a powerful force in the U.S. to a genuine global contender.” Holmes also noted Kotcher’s leadership through global expansion and a series of acquisitions, his pioneering in the digital and social media space, his industry and community involvement, and his maintaining of the agency’s focus on producing award-winning client work.

Of the award, Kotcher said, “I’m honored to receive this prestigious award, and I’m proud to stand alongside my fellow recipients, Christa Carone of Xerox, Ray Day of Ford, and Doug Spong of Carmichael Lynch Spong. I accept this award on behalf of my 2,300 colleagues at Ketchum. This is not about any one individual’s achievement, but more about how Ketchum people collaborate with one another and with our clients to achieve great things.”

2011 Awards Record

In Europe, Ketchum Pleon has been named a finalist for 20 EMEA SABRE Awards, which will be presented at a gala dinner in Prague on May 18.

Earlier in the year, Ketchum took home three PRWeek Awards for its work on behalf of its clients, including an unprecedented third consecutive best-in-show Campaign of the Year Award for its work with Mattel, after winning with IKEA in 2009 and Dreyer’s Ice Cream in 2010. At that award ceremony, Ketchum also received an honorable mention designation for Large Agency of the Year. In addition, in April, Ketchum Greater China was named the Holmes Group’s Greater China Consultancy of the Year.

About the SABRE Awards

SABRE awards are bestowed annually and are presented for Superior Achievement in Branding and Reputation. Gold SABREs recognize the best programs in specific brand-building and reputation management categories, Silver SABREs recognize the best programs in specific industries, and Bronze SABREs recognize excellence in technical aspects of communication. The Holmes Group exists to provide competitive insight and intelligence to public relations professionals. Products include consulting services, customized research, industry white papers, a weekly newsletter, The Holmes Report, and a comprehensive website. The Holmes Report is created for public relations professionals and offers industry news articles on new developments in the field and the trends and issues facing public relations professionals today and tomorrow. 

About Ketchum

Ketchum is a leading global communications firm with operations in more than 70 countries across six continents. Named 2010 Large PR Firm of the Year (Holmes Report and PR News) and the winner of an unprecedented three consecutive PRWeek Campaign of the Year Awards, Ketchum partners with clients to deliver strategic programming, game-changing creative and measurable results that build brands and reputations. For more information on Ketchum, a unit of Omnicom Group Inc. (NYSE:OMC), visit www.ketchum.com.

SOURCE Ketchum

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