Ketchum and IBM Win Best Public Relations Campaign of 2011

NEW YORK, June 8, 2012 /PRNewswire/ -- Global public relations firm Ketchum and IBM took home the Best of Silver Anvil Award for the top public relations campaign of 2011, "IBM Stages Largest Corporate Volunteer Event in History, Reaching Communities in 120 Countries," at last night's Silver Anvil awards ceremony in New York, which is sponsored by the Public Relations Society of America and recognizes the best in strategic public relations planning and execution. Earlier this year, IBM took home the 2012 PRWeek Campaign of the Year award and Ketchum and IBM received the 2012 Platinum SABRE Award for best campaign of the year.

In addition to winning the evening's top honor, Ketchum's client work received more awards than that of any other firm, with 10 Silver Anvils, and the firm continues to hold the record for winning the most Silver Anvils, with 136. Ketchum and its clients also were awarded nine Awards of Excellence.

"Every award we win for work we've developed with our clients represents our commitment to being strategic partners and delivering breakthrough ideas with strong results," said Raymond L. Kotcher, senior partner and CEO. "But to be recognized alongside IBM for developing the best campaign of the year is truly a testament to how strong and meaningful that partnership is. We are extremely proud of our 17-year relationship with IBM and thankful for the trust they put in us to help build their brand."

The award-winning programs include:

Silver Anvil Award Winners

BEST OF SILVER ANVIL
"IBM Stages Largest Corporate Volunteer Event in History, Reaching Communities in 120 Countries"
IBM with Ketchum

COMMUNITY RELATIONS – BUSINESS SERVICES
"IBM Stages Largest Corporate Volunteer Event in History, Reaching Communities in 120 Countries"
IBM with Ketchum

EVENTS AND OBSERVANCES (MORE THAN SEVEN DAYS) – BUSINESS SERVICES
"IBM at 100: Focusing Our Place in the Past, Present and Future"
IBM with Ketchum

MARKETING CONSUMER PRODUCTS – NON-PACKAGED GOODS
"Creating a New Vehicle Category and Brand Personality with the All-New 2012 Hyundai Veloster"
Hyundai Motor America with Ketchum and MGS Communications

MARKETING CONSUMER PRODUCTS – FOOD AND NON-ALCOHOLIC BEVERAGES
"Our Birthday, Your Bash"
7-Eleven with FreshWorks and Ketchum

MARKETING CONSUMER SERVICES – FINANCIAL SERVICES
"Chase Sapphire Serves Up Unique Foodie Experiences to Discerning Palettes"
Chase Card Services with Ketchum, Zenith Newcast, Circles, TracyLocke, mcgarrybowen, Quigley Simpson and T3

MARKETING CONSUMER SERVICES – TRAVEL, TOURISM AND HOSPITALITY
"Cookie CAREavan Across America"
DoubleTree by Hilton with Ketchum, Digital Royalty, Gensler, OMD and Decibel Management

REPUTATION AND BRAND MANAGEMENT – BUSINESS: COMPANIES WITH SALES OF MORE THAN $10 BILLION
"IBM at 100: Focusing Our Place in the Past, Present and Future"
IBM with Ketchum

REPUTATION AND BRAND MANAGEMENT – ASSOCIATIONS
"Since When did Agriculture Become a Dirty Word?"
U.S. Farmers & Ranchers Alliance with Ketchum

Access Communications, a unit of Ketchum, also won a Silver Anvil in the Events and Observances (Seven or Fewer Days) – Business Services category for its work with Safeway.

Awards of Excellence

EVENTS AND OBSERVANCES (MORE THAN SEVEN DAYS) – BUSINESS SERVICES
"Cookie CAREavan Across America"
DoubleTree by Hilton with Ketchum, Digital Royalty, Gensler, OMD and Decibel Management

EVENTS AND OBSERVANCES (SEVEN OR FEWER DAYS) – BUSINESS PRODUCTS
"One Day Without Shoes: Engaging One Million People in a Meaningful Movement"
TOMS with Ketchum

EVENTS AND OBSERVANCES (SEVEN OR FEWER DAYS) – ASSOCIATIONS AND NON-PROFIT ORGANIZATIONS
"Since When did Agriculture Become a Dirty Word?"
U.S. Farmers & Ranchers Alliance with Ketchum

ISSUES MANAGEMENT – ASSOCIATIONS AND NON-PROFIT ORGANIZATIONS
"Since When did Agriculture Become a Dirty Word?"
U.S. Farmers & Ranchers Alliance with Ketchum

MARKETING CONSUMER PRODUCTS – FOOD AND NON-ALCOHOLIC BEVERAGES
"From Our Kitchen to Yours: Frito-Lay Cooks Up Chips Made With All Natural Ingredients"
Frito-Lay North America with Ketchum

MARKETING CONSUMER PRODUCTS – TECHNOLOGY
"UNCHARTED 3 – The Nathan Drake Half-Tuck"
Sony PlayStation with Ketchum, Harrison & Shriftman and Access Communications

PUBLIC SERVICE – PARTNERSHIPS
"Since When did Agriculture Become a Dirty Word?"
U.S. Farmers & Ranchers Alliance with Ketchum

REPUTATION AND BRAND MANAGEMENT – BUSINESS: COMPANIES WITH SALES OF $500 MILLION TO MORE THAN $10 BILLION
"IKEA Life Improvement Project"
IKEA U.S. with Ketchum

These Silver Anvil wins are the latest in a series of top honors recently awarded to Ketchum for its client work. Earlier in the year, Ketchum was named PR Agency of the Year by PRWeek and also won four PRWeek Awards for work on behalf of its clients. The agency also recently was honored as International Consultancy of the Year by PRWeek U.K. and was named Large Consultancy of the Year by PRmoment at the inaugural Golden Hedgehog Awards. In addition to winning the top honor at the Americas SABRE Awards, Ketchum's client work won more awards than that of any other firm, with six Gold SABRE Awards, and just last week the agency took home six EMEA SABRE Awards.

About PRSA's Silver Anvil Awards
PRSA's Silver Anvil award represents the pinnacle of achievement and the highest standards of performance in the public relations profession. Symbolizing the forging of public opinion, the Silver Anvil is annually awarded to organizations which have successfully addressed a contemporary issue with exemplary professional skill, creativity and resourcefulness. Winning programs must incorporate sound research, planning, execution and evaluation. The 2012 Silver Anvil Awards Evening – ranked "#1 Public Relations Industry Event in New York" by BizBash in its annual "New York's Top 100 Events" – salutes the practice of public relations and the finalists of this year's competition.

About Ketchum
Ketchum is a leading global communications firm with operations in more than 70 countries across six continents. Named 2012 PR Agency of the Year (PRWeek) and the winner of an unprecedented three consecutive PRWeek Campaign of the Year Awards, Ketchum partners with clients to deliver strategic programming, game-changing creative and measurable results that build brands and reputations. For more information on Ketchum, a part of Diversified Agency Services, a division of Omnicom Group Inc., visit www.ketchum.com.

About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.

About Omnicom Group Inc.
Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

SOURCE Ketchum

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