Kerrygold explores the power of mealtime reconnection in new global advertising campaign

EVANSTON, Ill., Nov. 6, 2023 /PRNewswire/ -- Kerrygold, an international brand of Ornua, has unveiled a new global multi-channel advertising campaign that is set to reach over 150 million consumers globally in the coming 12 months.

The campaign – 'May your table always be full' – aims to illustrate the power of reconnecting with friends and family at mealtimes amid the fast-paced pressures of everyday modern life.

Kerrygold's campaign focuses on the role of the dinner table at a time when families are increasingly challenged for quality time spent together due to the demands of being constantly 'plugged in' or on the go. Studies show the more we engage in eating together (or eating with others), the more our overall happiness and satisfaction with life increases¹. In fact, 9 in 10 adults say their family is less stressed when they share meals together, according to a recent American Heart Association survey². 'May your table always be full' serves as a reminder of what the dinner table is truly meant for – connecting and reconnecting with one another.

The :80 second hero spot 'The Runaway' follows the poignant journey from the city to the country of the beloved family dinner table, as it searches for a new sense of place. For a brief moment, life slows down, and we see how much valuable time spent together means to families, once the table finally returns home.

"Let's face it, our tables have been hosting way too many Zoom calls over the past few years, and not enough family or friends. It's time we get back around the table, sharing more meals with the people we care about," says Josh Gross, Chief Creative Officer at Energy BBDO. 

"'May your table always be full' is a timeless, powerful brand adage that we believe everyone can relate to," said Brian Cleere, Kerrygold Global Marketing Director. "Kerrygold's rich tasting butter and cheese are meant to be savored and shared. This platform connects with people by reminding them of how good the little moments in life can be when you take the time to be present, cook meals with one another, and even just sit down at a table enjoying a meal, connecting with friends and family."

The Kerrygold brand has always been synonymous with bringing people together over food. Since launching over sixty years ago, Kerrygold has travelled the world, finding its place in the hearts and homes of consumers all across the globe.

"We are thrilled to be a lead market in the launch of the new global campaign and propel the success and growth of Ireland's most beloved and iconic food brand in the United States," says Kate Saul, Vice President of Marketing, Kerrygold North America.

The new global campaign in partnership with Energy BBDO launches in the United States November 6 and comes to life in broadcast TV on networks including HGTV, TBS, Lifetime, Food Network and more, as well as online video and social and digital across Meta, Pinterest and TikTok.

View the full 80 second spot here: The Runaway | Kerrygold USA | 80" TV

For more information on the campaign, see: https://www.kerrygoldusa.com/the-runaway/

For more information, please contact:
Laura Mays
[email protected]

About Kerrygold USA

Kerrygold was established in 1962 as a premium brand, befitting the rich quality of grass-fed Irish milk. Kerrygold initially launched as a single product brand and is now regarded as Ireland's most successful food brand, reaching 1 billion in annual sales in 2019. Since its creation, Kerrygold has been synonymous with quality, and today, occupies a special place in the hearts of consumers all over the world.

Kerrygold dairy farmers are committed to the co-operative ideal; working together to produce only the very best grass-fed dairy products. Kerrygold cows graze freely on the fields of 14,000 small family farms; each one using unique dairy farming traditions passed down through generations of family. It is this grass-fed milk that delivers the rich tasting, higher quality dairy products that Kerrygold is famous for.

Today, consumers all over the world enjoy the unique taste of Irish grass-fed dairy. Kerrygold Pure Irish Butter is the number two butter brand in the USA and Kerrygold Dubliner Irish Cheese is the number one specialty cheese.

Campaign Credits

CLIENT: Kerrygold Global

CAMPAIGN NAME: May Your Table Always Be Full

FILM NAME (IF APPLICABLE): The Runaway

LAUNCH DATE: October 4 - Ireland; October 16 - US, November (TBC) - Malta + Cyprus;

German and UK launching in Q1 2024

CAMPAIGN ELEMENTS: TVC, OLV, Social

KERRYGOLD:

Managing Director: Elena Germani

Global Creative Director: Brian Cleere

VP, Marketing (US): Kate Saul

Brand Manager: Neil Rogers

BBDO

Chief Creative Officer: Josh Gross

Chief Creative Officer: Frank Hahn (BBDO Group Germany)

Executive Creative Director: Allison Hayes

Creative Director: Dane Canada

Creative Director: Lucas Owens

Creative Director: Dejan Handjiski (BBDO Dusseldorf)

Associate Creative Director: Josh Parmenter

Associate Design Director: SoA Ryu

Art Director: Abigail Chieppa

Copywriter: Lucy Butka

Jr. Art Director: Talia Adler

Jr. Copywriter: Sarah Abrams

Designer: Sam Green

Jr. Content Designer: Anna Gainer

Head of Production: Jeff Davis

Producer: Serena Lignel

Product: Georgia Stevenson (BBDO Dublin)

Jr. Producer: Tyler Jones

Client Service Director: Anna Bleers

Account Director: Fiona Gilroy (BBDO Dublin)

Group Account Director: Galina Koreneva (BBDO Dusseldorf)

Account Director: Yasmina Maliuha (BBDO Dusseldorf)

Account Supervisor: Nicole Kazan

Head of Planning: Paul Fisher (BBDO Dublin)

Planning Director: Shannon Smiley

Strategy Director: Michelle Grossheim (BBDO Dusseldorf)

Strategy Director: Annika Plaggenborg (BBDO Dusseldorf)

Strategy Director: Emily Vertrees

Social Strategists: Lauren Hurtis, Chelsea Henricks, Jennifer Jasso

PRODUCTION / ADDITIONAL COMPANIES

Production Company: RESET

Directors: Dorian and Daniel

Producers: Jules Fennell, Alja Primec

Executive producer: Jen Beitler

Editorial Company: WORK

Head of Production: Chris Delarenal

Editor: Stewart Reeves

Editor: Rain Keene

Assistant Editor: Michael Hillman

VFX Company: BLACKSMITH

2D:

Shoot Supe - Rodolfo Pereira

2D Lead - Hannah Wilk

2D Artists - Hieu Phan, Eric Sibley

Color:

Color - Sam Howells

Color Assist - Matt Gehl

Production:

Head of Production/EP - Perry Tate

Color Producer - Adam Vevang

Producer - Kevin Liu

Production Coordinator - Joey Witten

Music and Sound design: 750mph

Executive Producer: Olivia Ray

Producer: Aishah Amodu

Senior Audio Engineer: Sam Ashwell

US Media Agency: PHD Media

Client Business Lead: Jen Enders

Associate Director: Jenna Weeks

Ireland Media Agency: OMD

Sr. Account Manager: Sarah Ling

Sr. Account Manager: Karen Naidoo

Account Executive: Sarah Falvey

¹ University of Oxford Study, American Heart Association 2022.
² American Heart Association, survey of 1000 U.S. adults, September 2022

SOURCE Kerrygold

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