Kenya Airways Becomes a Discover the World Marketing Client

SCOTTSDALE, Ariz., Dec. 15, 2011 /PRNewswire/ -- Kenya Airways is a new client for Discover the World Marketing with sales and marketing development in Italy.

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"Our SkyTeam alliance and code share partner Alitalia, previously assisted us with our sales in this marketplace," said Eugenio Ragusa, Kenya Airways Country Manager in Italy.  "We decided we needed a dedicated sales agent and selected Discover for that role.  With Alitalia's assistance, we have penetrated the market this year and would like to see demand for our services increase.  Alitalia will continue to handle ground services for us at Rome's Fiumicino Airport."

According to Jenny Adams, Discover the World Marketing's CEO said, "We welcome Kenya Airways to our family of airline clients.  Gianbattista Sassera, Discover the World Marketing's Director in Italy, will do an excellent job for Kenya Airways, given his 35 years' experience in the tourism industry.  Demand for travel to Africa is strong and growing.  We are excited to further develop the Italian market for Kenya Airways and our new partnership."

For more information about Discover the World Marketing, visit www.discovertheworld.com or call (480) 707-5566 or +44 207 107 2303.

About Discover the World Marketing

Discover the World Marketing has earned a reputation as a leader in global travel distribution and its success in developing a worldwide network of 85 offices in more than 60 countries capable of exceptional representation performance is unmatched. With a portfolio of 67 clients utilizing its sales, marketing and business process outsourcing services, Discover the World Marketing remains a dominant innovator for the travel industry.

About Kenya Airways
Kenya Airways, the Pride of Africa, operates the most modern fleet in Africa and is the state and flag carrier for the republic of Kenya. It consists of 32 aircraft and flies to 56 destinations in Africa, Europe, Middle East and Far East. Its on-board service is renowned and the lie-flat business class seat on the wide-bodied is consistently voted among the world's top 10. Most recently it scooped top awards at the Africa Investor (Ai) Tourism Investor Awards and was declared the Business Airline of the Year in Africa. Kenya Airways takes pride for being in the forefront of connecting Africa to the world through its hub Jomo Kenyatta International Airport. For more information, please visit www.kenya-airways.com

SOURCE Discover the World Marketing

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