Kentucky Bourbon Festival Guests to Receive Free Safe Rides Home from Bulleit Frontier Whiskey

Safe Rides Home Program Returns to Bardstown to Emphasize Responsible Drinking

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Sep 12, 2014, 11:00 ET

BARDSTOWN, Ky., Sept. 12, 2014 /PRNewswire/ -- Bourbon aficionados travel from all over the world to celebrate America's native spirit during one of the fall's most popular events – the Kentucky Bourbon Festival in Bardstown. One of the festival's supporters for over a decade, Bulleit will again provide free safe rides home for attendees 21 and over. As part of a focus to bring awareness to the importance of responsible drinking, the safe rides home program reminds guests to always designate a sober driver and drink in moderation.

"We could not be happier to return to the Kentucky Bourbon Festival celebrating the rich history of America's native spirit," said Tom Bulleit, Founder of Bulleit Bourbon. "It is such an exciting time for Bulleit, with the groundbreaking of our new distillery in Shelby County and the opening of our visitor center at Stitzel-Weller to the public. What a wonderful time to remind folks that the same care that goes into making our whiskey should be exercised while enjoying it. Our safe rides home program is so important to us."

Kentucky Bourbon Festival attendees will be able to take advantage of the free-of-charge shuttle service from September 17 – 20 with limited service on September 21, one of two ways. They can either arrange a ride or be present at one of the three pick-up locations listed below during the designated operating hours. Attendees looking to arrange a ride can call 270-765-7297. Pick-up service is limited to Bardstown and is based on availability.

Pick-Up Locations and Times:

Command Post – located at the North end of the Spirit Garden

Friday (9/19): 6:00 p.m. – 1:00 a.m.
Saturday (9/20): 6:00 p.m. – 1:00 a.m.
Sunday (9/21): 2:00 p.m. – 4:00 p.m.

Guthrie Opportunity Center, Home of Nelson County Industries (NCI) – 900 Nutter Drive

Wednesday (9/17): 8:00 p.m – 10:00 p.m.
Thursday (9/18): 8:00 p.m. – 11:30 p.m.
Saturday (9/20): 6:00 p.m. – 1:00 a.m.

My Old Kentucky Home State Park – 501 East Stephen Foster Ave. (The Great Hall and Rotunda)

Thursday (9/18): 8:00 p.m. – 11:30 p.m.
Friday: (9/19) 6:00 p.m. – 1:00 a.m.

The Bulleit Distilling Co. has had a busy summer in Kentucky with the groundbreaking of its new distillery in Shelbyville, as well as the re-opening of the brand's renovated visitor center at Stitzel-Weller in Louisville. (The Bulleit Frontier Whiskey Experience at Stitzel-Weller will be open to the public from Tuesday (9/16) through Sunday (9/21) during the Kentucky Bourbon Festival, and Wednesdays through Sundays on an ongoing basis.) Bulleit reminds those attending the festival to celebrate and explore their frontiers responsibly.

About The Bulleit Distilling Co.

Founded by Tom Bulleit, the Bulleit Distilling Co. was started more than 20 years ago with Bulleit Bourbon, and in March 2011, Bulleit Rye, a straight rye whiskey, was added to the portfolio with critical acclaim. The brand's newest variant, Bulleit Bourbon 10-Years Old, was introduced in 2013. Bulleit ranks as one of the fastest-growing whiskeys in America, which Tom largely credits to word of mouth recommendations. Using only the finest ingredients available – the best grains and special strains of yeast – the 150+ year-old family recipe uses a large amount of rye grain, which gives Bulleit a distinctive taste.

About Diageo

Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits, beer and wine categories. These brands include Johnnie Walker, Crown Royal, JεB, Buchanan's, Windsor and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is a global company, and our products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

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CONTACT:
Christina Kavanaugh
Taylor
(704) 644-6933
[email protected]

SOURCE Diageo