Kenneth Cole Introduces New Mankind Fragrance and Digital Experience

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Mar 04, 2014, 07:12 ET

NEW YORK, March 4, 2014 /PRNewswire/ -- Fashion designer, Kenneth Cole, renowned for his wit and provocative play on words, brings his creative edge to the launch of MANKIND. A new fragrance for men that celebrates the evolution of the modern man; confident, connected and ready to take on today's challenges.

Kenneth Cole Introduces Mankind Fragrance. (PRNewsFoto/Parlux Ltd.) (PRNewsFoto/PARLUX LTD.)

The fragrance, a bold aromatic scent, was created by Claude Dir, Perfumer at Givaudan and Parlux Ltd. in collaboration with Kenneth Cole. Encased with leather and affixed with chrome bolts, personally selected by Kenneth himself, each element captures the essence of MANKIND with sleek, tailored architecture.

"The Mankind fragrance and concept is designed for the guy who knows what he wants and expresses it daily through his actions, style and overall essence," said Kenneth Cole, Chairman and CEO of Kenneth Cole Productions. "This man is performance driven yet understands the importance of achieving balance in his life, whether in his career, relationships or community."

The website, www.mankindfragrance.com is a social hub and playground for men to experience the core essence of the Mankind brand and fragrance. In the spirit of being a modern, "stand-up" guy, men are invited to share their random acts of kindness with real time photos and tweets via #manupformankind. For the early adapters, the 21 Day challenge also incorporates a Google Glass application to photograph and download their daily good deeds.

The Kenneth Cole MANKIND fragrance collection debuts at Kenneth Cole & major department stores nationwide in March 2014.

Mankind fragrance collection includes:
Eau de Toilette in 3.4 fl oz/100 ml, $72
Eau de Toilette in 1.7 fl oz/50 ml, $54
Eau de Toilette in 1 oz/30 ml, $44
Hair & Body Wash in 6.7 oz/198 ml, $18
Deodorant, 2.6 oz/75 g, $22

For further information on Mankind fragrance by Kenneth Cole, contact The Musmanno Group, 212-308-2100 or email [email protected].

ABOUT KENNETH COLE
Kenneth Cole Productions, Inc. designs, sources and markets a broad range of footwear, handbags, apparel and accessories under the brand names Kenneth Cole Collection, Kenneth Cole New York, Kenneth Cole Reaction and Unlisted, as well as footwear under the proprietary trademark Gentle Souls. The Company has also granted a wide variety of third party licenses for the production of men's, women's and children's apparel as well as fragrances, watches, jewelry, eyewear and several other accessory categories. The Company's products are distributed through department stores, better specialty stores, company-owned retail stores and its e-commerce website. Further information can be found at http://www.kennethcole.com.

ABOUT PARLUX LTD
Parlux Ltd., established in 1987, is a leading global beauty company that designs, manufactures, markets and distributes prestige fragrances and related products. It is a wholly owned subsidiary of Parlux Fragrances, LLC; a wholly owned subsidiary of Perfumania Holdings Inc., an independent, national, vertically integrated wholesale distributor and specialty retailer. Perfumania is traded on the NASDAQ exchange (PERF).

Photo - http://photos.prnewswire.com/prnh/20140304/NY76114

SOURCE Parlux Ltd.