Kenmore® Brand Helps Dirty Girl Mud Runners Clean Up - With Interactive Laundry Stations At The 2015 Events

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Mar 30, 2015, 08:00 ET

HOFFMAN ESTATES, Ill., March 30, 2015 /PRNewswire/ -- Mud runners take pride in getting dirty and at the 2015 Dirty Girl Mud Runs, the Kenmore brand will help them clean up following the races. Today, the Kenmore brand announced that for the second consecutive year, it will be the official household appliance sponsor of the series, the original women-only national 5K obstacle and race event.

The sponsorship supports Bright Pink, the only national non-profit organization focused on the prevention and early detection of breast and ovarian cancer in young women, while providing support for high-risk individuals.

At 15 regional races, Kenmore™ will host interactive laundry centers featuring demonstrations of the new Kenmore 5.3 cu. ft. High efficiency Top-Load Washer (ENERGY STAR® rated) and the Kenmore 8.8 cu. ft. Dryer. Located near the race rinse stations, the Kenmore laundry centers enable participants to easily clean up their post-mud run messes with a fresh towel. Runners and spectators visiting the booth will also have the chance to walk away with prizes while checking out the live demo, which will feature the new Kenmore high efficiency top load laundry pair.

"The Kenmore brand and Dirty Girl are a natural fit," said Ryan Ostrom, CMO, Kenmore, Craftsman and DieHard. "It's hard to think of a better place to demonstrate the high-quality cleaning performance of Kenmore laundry products, especially our innovative, brand new, top load, high efficiency models, than at the Dirty Girl Mud Runs."

Dirty Girl Mud Run fans across the country can enter the Clean Up with Kenmore™ Sweepstakes,* which awards one lucky winner one brand new Kenmore Washer and Dryer plus 20 tickets to a 2016 Dirty Girl® Event of their choice and a $100 gift certificate toward the purchase of merchandise at any 2016 Dirty Girl® Event. Two lucky winners will each win a $100 gift certificate toward the purchase of merchandise at any 2016 Dirty Girl® Event. New this year, Kenmore™ will also give away three blenders to the Dirty Girl Nation in a Run-Day Giveaway Sweeps** at each regional event.

"Dirty Girl Mud Runs are designed to encourage women at all levels to take the challenge and run, walk, climb, jump and laugh their way through a muddy course," Liesl Holtz, vice president of corporate strategy and partnerships, Human Movement Management said. "Kenmore is a perfect match for Dirty Girl, as a brand that deeply understands our ladies and what it takes to clean up the big messes we love to make."

During the 2015 Dirty Girl Mud Run event series, runners have several opportunities to win big with the Kenmore brand:

Enter the Clean Up with Kenmore Sweepstakes* automatically upon signing up to become a Shop Your Way^® member when registering for a 2015 Dirty Girl Mud Run for the chance to win the new Kenmore 5.3 cu. ft. high efficiency Top-Load Washer (ENERGY STAR® rated) and the Kenmore 8.8 cu. ft. Dryer (ENERGY START® rated), plus 20 tickets to a 2016 Dirty Girl® Event of choice.
Sign up for the Run-Day Giveaway Sweeps** at the Kenmore brand's on-site booth for the chance to win one of three new Kenmore Elite blenders.
Mud runners take pride in getting dirty. This year, they can share selfies and photos with their friends using the hashtag #KenmoreCleans.
Complete the pre or post-race survey for a chance to win a $200, $150 or $100 Sears gift card.***

Runners, fans and spectators can visit Inspiration.Kenmore.com to learn more about other ways to join in the fun.

* No Purchase necessary. Sweepstakes ends 9/12/15. Sweepstakes open to legal residents of the 50 United States and District of Columbia who are 18 years of age or older at time of entry. TO ENTER FOR FREE: Visit http://www.shopyourway.com/sweeps. One (1) Grand Prize valued at $4,575 and two (2) First Prizes each valued at $100 will be awarded. Total approximate retail of all prizes: $4,775. Odds of winning depend upon the number of eligible entries received. Void where prohibited. Sweepstakes subject to complete Official Rules available at http://cpe.sears.com/s/rules/automated_sweepstakes_29803.htm . Sponsor: Sears Holdings Corporation, 3333 Beverly Road, Hoffman Estates, IL 60179.

** No Purchase necessary. Sweepstakes ends 9/12/15. Sweepstakes open to legal residents of the 50 United States and District of Columbia who are 18 years of age or older and in attendance at one of the fifteen (15) designated Dirty Girl Mud Run Events at time of entry. Void where prohibited. Sweepstakes subject to complete Official Rules available at https://spc.gc.epsilon.com/scripts/km_dg_rules.pdf Sponsor: Sears Holdings Corporation, 3333 Beverly Road, Hoffman Estates, IL 60179.

*** No Purchase necessary. Sweepstakes ends 9/30/15. Sweepstakes open to legal residents of the 50 United States and District of Columbia who are 18 years of age or older who are registered for and/or participate in a 2015 Dirty Girl Mud Run event between 3/28/15 and 9/12/15. Void where prohibited. Sweepstakes subject to complete Official Rules available at https://searshc.co1.qualtrics.com/CP/File.php?F=F_20rqNhfVUPNhttP. Sponsor: Sears Holdings Corporation, 3333 Beverly Road, Hoffman Estates, IL 60179.

About the Kenmore Brand
The Kenmore brand is an industry leader in delivering trusted performance in the home with smart and stylish appliance innovations that help consumers do things quicker, easier and better. As the most awarded brand in the industry, the Kenmore brand is recognized as a top appliance brand for 100 years. The Kenmore brand continues to give consumers more time, efficiency and better results for better living with industry-leading products across small and large appliance categories. For more information, log on to www.kenmore.com or www.facebook.com/kenmore.

About Dirty Girl
Founded in 2011, Dirty Girl Mud Run is an untimed obstacle course that inspires women to run, walk, climb, jump and laugh their way to an unabashed sense of accomplishment. Dirty Girl has established itself as the premiere all-female mud run that welcomes abundant laughter, friendship, teamwork and women of all fitness levels. For more information, visit www.godirtygirl.com/.

About Human Movement Management
Human Movement Management (HMM) is a leading company in the active entertainment industry. Headquartered in Louisville, Colorado HMM produces the world's largest running events, obstacle races, yoga festivals, beer festivals and other events that makes American's weekends' incredible. For more information, please visit www.humanmovement.me or email [email protected].

About Bright Pink^®Bright Pink^® is the only national non-profit focused on the prevention and early detection of breast and ovarian cancer in young women, while providing support for high-risk individuals. Our mission is to save women's lives from breast and ovarian cancer by getting them to live proactively at a young age. We educate, equip and empower the 52 million young women in the US, between 18 and 45 years old, who have never been diagnosed with breast or ovarian cancer. They have the power to be proactive, to reduce their risk for these diseases or detect them at early non-life-threatening stages. Join us in being Bright Pink at BrightPink.org.

Larry Costello
Sears Holdings Corp.
(847) 286-9036
[email protected]

Daniel Hernandez
Zeno Group for Kenmore
(312) 396-9765
[email protected]

SOURCE Kenmore