Kendra Scott Partners with Kind Campaign in an Effort to Stop "Girl Against Girl Crime" in Schools

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Aug 01, 2014, 11:16 ET

AUSTIN, Texas, Aug. 1, 2014 /PRNewswire/ -- KENDRA SCOTT announces a partnership with Kind Campaign in an effort to bring awareness and healing to bullying in schools nationwide. As the brand continues to grow, Kendra Scott remains committed to the company's guiding principles "family, fashion and philanthropy," with a focus on involvement in philanthropic efforts.

During the month of August, Kendra Scott will donate 20% of proceeds from the sale of their signature Danielle Earrings, Elle Earrings, Alexandra Earrings and Alex Earrings in White Mother-of-Pearl to Kind Campaign.

"Having been bullied myself when I was younger, and now as a mother with three sons, I am eager to take a stand against this very serious issue," shared Kendra Scott, Founder and CEO of her namesake label. "Bullying is apparent in so many communities and we are committed, in partnership with Kind Campaign, to continue to raise awareness and encourage the spread of kindness."

Kind Campaign is an internationally recognized movement, documentary and school program based upon the powerful belief that kindness brings awareness and healing to the negative and lasting effects of "girl against girl crime." With the start of the school year around the corner, this partnership will aid in spreading the kindness message across communities nationwide.

The Kendra Scott collection is available at retail stores nationwide and online at KendraScott.com.

About Kendra Scott
Kendra Scott is a leading fashion accessories brand sold at premier retailers including Neiman Marcus, Nordstrom, Bloomingdale's and over 600 specialty boutiques worldwide. The brand is known for its kaleidoscope of beautiful accessories infusing vibrant, hand cut gemstones meticulously designed at the flagship store and design studio headquartered in Austin, Texas. By year's end the brand will have 17 stand-alone stores throughout the US. The brand also offers the Kendra Scott Color Bar™, an innovative jewelry customization experience available in all Kendra Scott stores as well as www.KendraScott.com.

Regularly featured in film, television and leading fashion and lifestyle publications, Kendra Scott has become a staple for women of all ages as well as a favorite of Hollywood's starlets like Selena Gomez, Jessica Alba, Brooklyn Decker, Sofia Vergara, Hilary Duff and Eva Longoria to name a few. As the brand continues to grow, the company remains true to its founding philosophy of "Family, Fashion, Philanthropy" and established the "Kendra Gives Back: You Shop, We Give" initiative to benefit both local and national charities across the country.

About Kind Campaign
In February 2009, while attending Pepperdine University, Lauren Paul and Molly Thompson joined forces. Having both been affected by female bullying throughout their youth, the young women decided to create change by giving females a platform to speak out about this universal experience. What began as an idea for a documentary about girl-against-girl bullying ultimately became Kind Campaign, a multi-platform movement that has transformed hundreds of thousands of friendships, classrooms and communities all over America and Canada. Lauren and Molly have personally spoken with their assembly program in over 300 schools across North America, have completed five international anti-bullying school tours, and their documentary Finding Kind now plays in schools and communities almost every day of the school year reaching hundreds of thousands of students with their message. Set to release in Fall 2014, Kind Campaign launches their Kind Kit, a comprehensive anti-bullying curriculum which will include the Finding Kind documentary, the assembly program on DVD, Kind Campaign materials, and a copy of their 19-week Kind Club curriculum. With their film, assembly program, school tours, Kind Club curriculum, Kind Camp, and their strong online presence, Kind Campaign serves as the premiere anti-bullying movement for girls and has impacted millions of individuals across the globe. You can find more information about the work that Kind Campaign does at www.kindcampaign.com

For additional information, please contact Stephanie Jones of JONESWORKS
at 212-839-0111 or [email protected]

SOURCE Kendra Scott