Ken Research: KSA Kids Costume Market to Dress Up to SAR 74.7M by 2027

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Feb 08, 2024, 06:24 ET

GURUGRAM, India, Feb. 8, 2024 /PRNewswire/ -- Unveiling a vibrant landscape fueled by pop culture, government initiatives, and a thriving entertainment sector, the KSA Children's Costume Market is poised for a remarkable journey. Projected to reach SAR 74.7 million by 2027, this dynamic market promises exciting opportunities for investors, manufacturers, and distributors.

Fueling the Fun:

Soaring Entertainment Sector: Government initiatives like the General Authority of Entertainment (GAE) and collaborations with global leaders are transforming the entertainment landscape, driving demand for costumes for theme parks, festivals, and events.
Pop Culture Craze: Children's preferences are highly influenced by ever-evolving pop culture trends, with superheroes, Disney characters, and anime fueling demand for diverse costume themes.
E-commerce Boom: Convenience reigns supreme, with online sales surging 25% in 2021. Platforms like Souq and Mumzworld dominate the digital space, offering a vast array of options.
Cultural Celebrations: Traditional costumes remain popular, accounting for 40% of the market share, with spikes in demand during cultural festivals.

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A Diverse Ecosystem:

Market Leaders: Rubies holds the top spot with a 25% share, while numerous local and international players compete on variety, price, and quality.
Creative Collaborations: Companies like Al Harithy Company and Fantasy World design and produce costumes that reflect both Saudi culture and global trends.
Retail Giants: Toys "R" Us and Babyshop provide convenient access through physical stores and online platforms.
Marketing & Regulation: Agencies like Leo Burnett Riyadh enhance brand visibility, while SASO ensures safety and quality standards.

Market Dynamics:

Gender Divide: Female costumes dominate (44.8%) due to their versatility for various occasions and themes.
Age-Specific Trends: Children aged 9-15 show high demand, influenced by movies, TV shows, and video games.
Distribution Channels: Online platforms reign supreme, with convenience and diverse options attracting customers.

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Competitive Landscape:

Fragmented Market: Around 30-40 brands compete, with Rubies, California Costumes, and Melissa & Dough among the major players.
Branded vs. Non-Branded: Branded costumes hold a 53.7% share, highlighting the importance of brand recognition.

Future Outlook:

CAGR of 5.4%: The market is expected to grow steadily, fueled by the factors mentioned above.
Western Pop Culture Influence: Superheroes, Disney characters, and anime are poised to drive significant demand.
Entertainment Expansion: More theme parks, festivals, and events will further boost costume demand.

Key Insights for Stakeholders:

Invest in diverse costume themes: Cater to both traditional and pop culture preferences.
Embrace e-commerce: Optimize online presence and offer convenient buying options.
Tap into cultural celebrations: Develop costumes relevant to local festivals and events.
Collaborate with established players: Leverage their expertise and distribution networks.

This press release provides a glimpse into the dynamic KSA Children's Costume Market. For a comprehensive analysis and valuable insights, download Ken Research's free sample report or schedule a call with their experts.

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Taxonomy

KSA Children's costume Market Segmentation

By Gender

Female

Male

Unisex

By Age group

Less than 4 Years

4-8 Years

9-15 Years

By Distribution channel