KEMP Announces Strategic Partnership with rhipe, Accelerating Cloud-First Distribution for Service Provider Application Delivery

NEW YORK, Aug. 10, 2016 /PRNewswire/ -- KEMP Technologies today announced a strategic partnership with rhipe, the cloud channel company. This is KEMP's first strategic partnership with a 'cloud-first' distributor as it unveils innovative consumption and licensing options for cloud service providers looking to deliver highly available, scalable and resilient enterprise applications leveraging virtual load balancers and Application Delivery Control (ADC) technology.  

Pioneering cloud channel company rhipe has added KEMP to its portfolio of cloud software and services to give service providers access to powerful Layer 7 load balancing and ADC technology for optimizing application availability, scalability, security, management and performance.

KEMP's new flexible licensing offerings include SPLA (Service Provider Licensing Agreement), application user 'per-seat' and a variety of metered and tiered consumption-based options.  This enables Cloud Service Providers (CSPs) to deploy vital cloud IaaS application delivery without having to make costly up-front investments in traditional legacy hardware or virtual ADC appliances.

"rhipe is a Microsoft CSP Tier-2 distributor and represents a new generation of cloud-first distributors moving away from traditional hardware and software channel models as the market gravitates towards cloud adoption," said Peter Melerud, Chief Marketing Officer, KEMP Technologies. "As a software-focused company with the experience of more than 40,000 deployments, KEMP is ideally placed to help MSPs and their customers to get the most from a cloud infrastructure and deliver a reliable and optimized user experience, every time."

"We provide partners with a complete end-to-end cloud solution, helping them grow and thrive in the emerging cloud economy," said Dominic O'Hanlon, CEO at rhipe. "Our latest strategic partnership with KEMP Technologies enables more than 1,800 rhipe service providers across Asia Pacific to get access to advanced technology that optimizes application delivery in the cloud – giving them yet another layer of sophistication and functionality to add to their toolsets."  

Recognized by Gartner as the only visionary in its 2015 Magic Quadrant for ADCs, KEMP's software delivers the same powerful application delivery services and functionality across virtual, cloud, bare metal, and purpose-built hardware appliances.

"Application delivery in the cloud is increasingly in demand by partners and KEMP stood out as a company with advanced cloud-ready technology and an innovative approach to consumption and licensing," O'Hanlon said. "The biggest challenge is to stay ahead of emerging technology trends while navigating complex licensing structures and infrastructure requirements. MSPs can use our partner portal, to purchase licenses and services, as well as get access to billing, provisioning, management and support through a simple dashboard."

In addition to its full range of Virtual Load Masters (VLMs) optimized for hybrid and public cloud environments, KEMP Technologies has also announced the release of KEMP360 Central, designed to help customers simplify and streamline application delivery management across the traditional enterprise, while also supporting organizations migrating to virtualized and hybrid cloud environments.

"As built-in load balancing capabilities are extremely limited in Azure and other public cloud services, it is simply not feasible for many enterprises to move their workloads at scale to public cloud environments," said KEMP's Melerud. "KEMP virtual ADC products have all the rich features, functionality and performance that you need to be able to truly enable and harness the benefits of these environments."

About rhipe (www.rhipe.com)

rhipe (ASX: RHP) is the cloud channel company. rhipe is recognized as the leading expert in subscription-software licensing in Asia Pacific, with vendor partnerships with Microsoft, IBM SoftLayer, VMware, Citrix, Red Hat, Trend Micro and others. The Cloud first, channel first company, rhipe provides channel partners across APAC with complete end-to-end cloud solutions, helping them to grow and thrive in the emerging Cloud economy. In addition, rhipe's multi-award winning services and support division is the industry leader in Microsoft Office365 implementation.  Formerly known as NewLease, the company rebranded to rhipe in 2014 and has offices has in Melbourne, Sydney, Auckland, Singapore, Bangkok, Manila, Kuala Lumpur, Jakarta and New York.

For more information, contact: Carolyn Agombar, VP Marketing, [email protected]

About KEMP Technologies (www.kemptechnologies.com)

With over 40,000 worldwide deployments and offices in North America, Europe, Asia and South America, KEMP Technologies is the industry leader in advanced Layer 2 – 7 Application Delivery Controllers (ADC) and application-centric load balancing. Recognized by Gartner as the only Visionary in the ADC Magic Quadrant, KEMP is changing the way modern enterprises and service providers are building cloud-enabled application delivery infrastructure. Over the past decade, KEMP has been a consistent leader in innovation with a number of industry firsts, including high performance ADC appliance virtualization, application-centric SDN and NFV integration, innovative pricing and licensing models and true platform ubiquity that can scale to support enterprises of every size and workload requirement.

For more information, contact: Erin Jones, Avista Public Relations for KEMP, 704-664-2170, [email protected].  

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SOURCE KEMP Technologies