Keller Fay Group Hires Tommy Crawford and Matt Phillips

NEW BRUNSWICK, N.J., May 10, 2013 /PRNewswire/ -- The Keller Fay Group, an award winning marketing research and consulting company specializing in word-of-mouth marketing, has hired Tommy Crawford as Vice President of New Business Development and Matt Phillips as Account Director.

Crawford comes to Keller Fay with both word of mouth marketing as well as marketing research experience, including over 15 years as Vice President of Global Sales and Services with ABI Research and Vice President of Eastern Region Sales with Jupiter Research (later Forrester Research). He was also National Sales Director with House Party, a leading experiential and word-of-mouth marketing firm. 

Prior to joining Keller Fay, Phillips was a Consulting Analyst with NM Incite where he advised global Fortune 500 clients on how to better utilize social media in marketing strategies and understanding target audiences.  His experience includes work in telecom, financial services, entertainment, hospitality and pharmaceutical sectors.

"We are delighted to have Tommy and Matt join the Keller Fay team," said Ed Keller, CEO of Keller Fay. "They bring strong skills and deep industry knowledge that will enhance our ability to help our clients navigate the ever changing consumer landscape and take advantage of the tremendous power of social influence and word of mouth."

About the Keller Fay Group
The Keller Fay Group is a full-service marketing research and consulting company dedicated exclusively to word-of-mouth marketing. Keller Fay's TalkTrack® is an award winning research tool that tracks all forms of word of mouth about products, services and brands. The firm was founded by Ed Keller and Brad Fay, co-authors of the recently published book, The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace.  Keller is also coauthor of highly acclaimed 2003 best seller, The Influentials:  One American in Ten Tells the Other Nine How to Vote, Where to Eat and What to Buy."

SOURCE The Keller Fay Group