KeHE Highlights Products focusing on Vitality at Category Carousel

ROMEOVILLE, Ill., April 25, 2014 /PRNewswire/ --KeHE Distributors, a leading distributor of natural, specialty, multicultural and fresh products, recently hosted a "category carousel" focused on Vitality. The invitation-only event took place outside of Boulder on April 16^th -17^th, and brought together best-in-class brands and retailers for assortment, merchandising and promotional planning related to products that deliver rejuvenation, sustained energy and longevity.

The format of the two-day event included a mix of education and planning, meetings and networking. A wide variety of products were showcased including:

• Vitamins, minerals & supplements
• Herbs & homeopathy
• Anti-aging products
• Weight management
• Sports nutrition & protein
• Energy bars
• Medicinal teas
• Functional beverages

"As a distributor for some of the country's leading retailers, we have the unique responsibility of providing them with the most up-to-date consumer insights and advice on products that will keep them 'on trend' (in this case vitality products)," said KeHE's President and CEO, Brandon Barnholt. "We see huge growth within the Vitality product space as consumers adopt healthier eating habits and change the way they look at health, wellness and aging," continued Barnholt.

About KeHE
KeHE Distributors, LLC based in Romeoville, IL, provides Natural & Organic, Specialty & Gourmet, International & Multicultural and Fresh products to over 35,000 retail outlets throughout North America. For more information about KeHE, visit www.kehe.com.

MEDIA CONTACTS:
Ari Goldsmith, KeHE Senior Director of Marketing, [email protected]
Lisa Mabe, Hewar Social Communications , [email protected]

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SOURCE KeHE Distributors, LLC