Keep Kids Safer & Brighter on Halloween with Brilliant® Reflective Safety Strips for Any Costume

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Oct 13, 2016, 10:22 ET

MINNEAPOLIS, Oct. 13, 2016 /PRNewswire/ -- Chances of getting hit by a car DOUBLE on Halloween night, according to SafeKids.org. Brilliant® Reflective is making it their mission to put an end to needless injuries and accidents by increasing dusk to dawn visibility for every child, parent and pedestrian. This incredibly simple and inexpensive solution can be adhered to almost anything, including Halloween costumes {see images below}, bicycles, helmets, shoes, backpacks, clothing, dog leashes, etc.

Keep kids safer and brighter on Halloween with Brilliant Reflective Safety Strips.

Brilliant Reflective just launched in August 2016 as a direct-to-consumer brand whose parent company, Safe Reflections, has supplied the US Military, industrial garment manufacturers, safety workers, and top activewear brands for over 20 years. For the first time ever, this exact product made from 3M™ Scotchlite™ Reflective Material is available to the public to place on the gear they already own.

This patented line of stick-on and iron-on reflective safety strips are available in a variety of colors at www.brilliantreflective.com and stores nationwide. Retailing for $9.99 for 30 square inches of high brightness color reflective, one safety strip kit provides enough surface area to make anyone visible to a vehicle from hundreds of feet away. With proper placement outlining the human body form (a concept referred to as BioMotion), the light reflected back to the driver will be in the shape of the human form which naturally causes the driver to react faster. Designed with durability in mind, these strips can be washed in a washing machine while maintaining their reflective power.

"Not all reflective wear is created equal," said Nick Lipetzky, President of Brilliant Reflective. "Our goal at Brilliant is to provide high quality reflective safety strips that will decrease accidents and help save lives for every active person from dusk to dawn."

About Brilliant Reflective
Brilliant Reflective makes affordable, easy-to-use colorized 3M Scotchlite reflective safety strips that are an effective and affordable way of instantly making yourself visible to surrounding traffic in low-light conditions. With a mission to prevent accidents and help save lives through simple and strategic placement on apparel and gear, Brilliant is dedicated to reducing injuries with children, runners, walkers, cyclists and all pedestrians.

Contact:
Lindsay DiLorenzo
[email protected]

Video - http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/brilliant_halloween costume_FINAL_VIMEO.mp4

Photo - http://photos.prnewswire.com/prnh/20161012/428038

Photo - http://photos.prnewswire.com/prnh/20161012/428040

SOURCE Brilliant Reflective