Keep America Beautiful Rallies Grassroots for Great American Cleanup "National Day of Action" on April 28

Country's Largest Community Improvement Movement Spotlights 10 Cities

STAMFORD, Conn., April 26, 2012 /PRNewswire-USNewswire/ -- Keep America Beautiful (KAB), the nation's largest volunteer-based community improvement organization with over 1,200 local affiliates and participating organizations, will provide a national platform for local volunteer initiatives with its first-ever "National Day of Action," to be held on Saturday, April 28.

Activities will be taking place in nearly all 50 states, with special events planned in 10 locations, including Oakland, Calif., Los Angeles, Cocoa, Fla., Indianapolis, Cobb County, Ga., Hampton Roads, Va., Houston, Shreveport, La., Philadelphia and Nashville. Each of these locations will lead large-scale cleanups and other coordinated events with community impact. Volunteers will clean up litter and illegal dumpsites, host recycling events, paint out graffiti, and plant thousands of flowers, plants and trees. For more details, as well as results from previous Great American Cleanup events, visit kab.org.

"Volunteering in your community is a great way to turn personal passion into lasting change," said Matthew M. McKenna, president and CEO, Keep America Beautiful. "Whether you join a large event happening near you, or just make a personal commitment to act on April 28, small actions will add up to spectacular results."

How you can get involved? Visit kab.org for a list of participating organizations and a map of "National Day of Action" events. You can also "like" the Great American Cleanup at facebook.com/GreatAmericanCleanup or follow the Great American Cleanup on Twitter at @icleanupgreenup.

America's leading companies and brands support the campaign. The National Sponsors of the 2012 Great American Cleanup to date are:  The Dow Chemical Company; The Glad Products Company; LG Electronics U.S.A., Inc.; Nestle® Pure Life® Purified Water; PepsiCo's Pepsi-Cola and Gatorade companies; Solo Cup Company; Troy-Bilt® Lawn and Garden Equipment; Waste Management; and Wrigley. Promotional Partner: The Miss America Organization. Educational Partners are: Rubber Manufacturers Association and WM Recycle America.

About Keep America Beautiful, Inc.

Keep America Beautiful, Inc., established in 1953, is the nation's largest volunteer-based community action and education organization. This national nonprofit forms public-private partnerships and programs that engage individuals to take greater responsibility for improving their community environments. Its national program, the Great American Cleanup is one of many initiatives that encourage people to care for communities through volunteer participation.  To join the Great American Cleanup and let green start with you, visit www.kab.org

SOURCE Keep America Beautiful, Inc.