Keds® Announces Sponsorship Of Taylor Swift's 'RED Tour'; Releases Limited Edition Tour Sneaker

News provided by

Mar 18, 2013, 12:00 ET

LEXINGTON, Mass., March 18, 2013 /PRNewswire/ -- Keds® is hitting the road this spring as a sponsor of seven-time Grammy winning, multi-platinum singer-songwriter and style icon Taylor Swift's North American RED Tour, kicking-off on March 13 in Omaha, Nebraska and continuing through September. To celebrate, Keds® is releasing a limited edition Champion sneaker featuring the names of each city on the tour. Fans can receive exclusive access to ordering and see the shoe in person by visiting the Keds® Style Studio, a unique pop-up brand experience inside each venue where they can learn more about Keds® footwear and apparel.

(Photo: http://photos.prnewswire.com/prnh/20130318/NY78791 )

Girls will be encouraged to share their stories of bravery, self-confidence, friendship and style at the Keds® Share Fearlessly video set, with the chance to be featured on Bravehearts.com, the new Keds® website devoted to helping girls live their lives to the fullest. Throughout the length of the tour, Keds® also will be running a series of giveaways that include seat upgrades and backstage tours in every city. Follow Keds® at Facebook.com/Keds and Twitter.com/Keds for the latest tour updates and information on how to get in on the action.

"We're thrilled to be part of Taylor Swift's North American RED Tour, and to be offering our fans fun and exciting ways to experience Keds®," said Rick Blackshaw, president, Keds®. "The tour shoe is the first of its kind and is a really unique memento of the concert experience. We can't wait to meet our fans, hear stories from Keds® girls across the country on what makes them brave, and help inspire as many girls as possible to be fearless."

About Keds®
In 1916 Keds® redefined footwear with the introduction of the Champion sneaker. The simple and chic design ignited a style revolution, capturing the hearts of girls everywhere from fashion icons to the girl next door. Today, Keds® is a head-to-toe fashion lifestyle brand fueled by a passion for imagination, inspiring a new generation of girls to stay authentic, optimistic and brave. For more information, please visit www.Keds.com. Keds is a division of Wolverine Worldwide, the world's leading maker of casual, work, outdoor, athletic and children's footwear.

About Taylor Swift
Lauded by The New York Times as "one of the most important pop artists of the last decade," and by Rolling Stone as "one of the few genuine rock stars we've got these days," 23 year-old Taylor Swift is a seven-time GRAMMY winner, and is the youngest winner in history of the music industry's highest honor, the Grammy Award for Album of the Year. With the 2012 release of her album RED, she is the only female artist in music history (and just the fourth artist ever) to twice have an album hit the 1 million first-week sales figure. She holds the record for the biggest digital sales week ever for a song by a woman, and for the second-largest song sales week overall, as well as the worldwide iTunes record for highest ever first-week album sales. With RED, Taylor became the first artist since the Beatles (and the only female artist in history) to log six or more weeks at #1 with three consecutive studio albums.

Taylor has an album on Rolling Stone's prestigious The 50 Greatest Albums of All Time (by women) list, and Time magazine has named her one of the 100 most influential people in the world. She is Billboard's youngest-ever Woman of the Year, and her more than 100 industry award wins have included the American Music Awards' Artist of the Year, the Country Music Association and the Academy of Country Music's Entertainer of the Year and three European Music Awards.

Taylor, who writes all of her own songs, has career record sales in excess of 26 million albums and 75 million song downloads worldwide, and her two most recent albums are two of only 18 albums in the entire history of music to sell more than 1 million copies in a single week. She has had singles top both the country and pop radio charts around the globe, and has thus far scored 13 #1 singles across multiple radio formats. She is one of the top 5-selling digital music artists worldwide, and is the top-selling digital artist in country music history.

Contact:

Eric Kreller/Amanda Sabatelle
ShopPR
212.829.1111
[email protected]
[email protected]

SOURCE Keds