Keds® and Madewell Partner on Spring 2012 Capsule Footwear Collection

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Feb 22, 2012, 05:01 ET

LEXINGTON, Mass. and NEW YORK, Feb. 22, 2012 /PRNewswire/ -- Keds, the iconic American lifestyle brand established in 1916, announced today the launch of its exclusive, limited-edition capsule collection with Madewell. Keds® for Madewell will be available exclusively at select Madewell stores and on www.madewell.com beginning today.

(Photo: http://photos.prnewswire.com/prnh/20120222/NY57472)

Inspired by elements from the Madewell Spring 2012 collection, the collection will consist of three new prints on the Keds classic Champion® silhouette drawing hints of art deco, vintage Hollywood and old Miami.

Champion Colorblock Stripe – Building off of the fun and fresh striped knits seen in Madewell's Spring 2012 line, this happy-go-lucky shoe adds bursts of fun brights to any outfit and is reminiscent of warm-weather days and romps in the park.
Champion Blanket -- This little Southwest-inspired number is the perfect solution to punch up Spring basics, from cropped trousers to skinny jeans. Bid farewell to cold-weather blues and say hello to a pallet of colorful, stripy sunsets.
Champion Polka Dot – with a nod to jazz age styling with a modern twist, this navy canvas shoe takes cue from the Get Dotty pieces in Madewell's Spring 2012 collection, and runs rampant with white polka dots and accents of brown leather trim, adding a dash of festive fun into every step.

All three styles truly exemplify Madewell's effortlessly cool attitude and retail for $50.00 each.

"We're thrilled to collaborate with Madewell," said Stephanie Brocoum, VP of marketing at Keds. "We worked hand in hand with Madewell's design team to create the perfect complement to their Spring 2012 collection and are excited to bring their colorful, playful designs to life on our iconic Champion silhouette."

"Keds have an eternally-cool sensibility, which seemed like the perfect match for Madewell," said Gigi Guerra, VP of marketing at Madewell. "Particularly since it involved taking something timeless—the classic Keds canvas sneaker—and giving it a modern twist, which is so very Madewell."

About Keds

Keds® is a global lifestyle brand founded in 1916. Since then, its original Champion silhouette has been worn by legends and style icons through the decades. Today, Keds continues its almost 100-year legacy of keeping it light by injecting feel-good style into everything it makes from head to toe -- for life, play, and the passionate pursuit of happiness. For more information, visit www.keds.com.

Keds is a division of Collective Brands Performance and Lifestyle Group (PLG), which focuses on lifestyle and athletic branded footwear for men and women, and high-quality children's footwear. PLG is a unit of Collective Brands, Inc. (NYSE: PSS), headquartered in Topeka, Kan., a leader in bringing compelling lifestyle, fashion and performance brands for footwear and related accessories to consumers worldwide through multiple channels including retail, wholesale, ecommerce and licensing.

About Madewell

Madewell was founded in 1937 as a workwear company in the seaside town of New Bedford, Massachusetts. Fast-forward more than 70 years and the company still stand for heritage-inspired clothing...but with a thoroughly modern twist. Madewell is all about great jeans—and all the timelessly cool pieces you'd want to wear with them: from perfect-fitting tees and old-school chambray shirts to vintage-inspired, yet of-the-moment dresses, boots and bags. If you had to sum up Madewell as a person, she'd be your best friend and personal stylist, all rolled into one. For more information, visit www.madewell.com.

SOURCE Keds