KCSA Strategic Communications Delivers Website to Support Millennium Promise in its Effort to End Extreme Poverty

News provided by

Aug 04, 2010, 09:30 ET

NEW YORK, Aug. 4 /PRNewswire/ -- Millennium Promise, the leading international nonprofit organization dedicated to ending extreme poverty, charged KCSA with building a website that "speaks to the entire world through accessible technology." Millennium Promise was co-founded by internationally renowned economist Jeffrey D. Sachs.

Over the course of an accelerated three-month engagement, KCSA successfully designed, developed and delivered a website (www.millenniumpromise.org) that firmly positions Millennium Promise as the pre-eminent thought leader in the world's effort to achieve the United Nations' Millennium Development Goals (MDGs).

"To address and overcome today's toughest challenges, people require easy access to timely, relevant information on everything from progress in the field to policy initiatives. And, of course, we all need to know that these challenges can be and are being met," said Bill Rigler, Millennium Promise's Director of Communications.

KCSA's charge was to create a flexible web environment that could engage, educate and mobilize a wide array of site users – from regular people to policy wonks and large donors – located all over the world.

KCSA's web strategy incorporated a modular HTML foundation with a blend of "lightweight" technologies including MySQL, Javascript, and PHP. With a streamlined user experience and blend of cross-cultural photography, iconography and data visualization, KCSA ensured that all potential users, with all types of bandwidth access regardless of location, could easily learn about and become involved with Millennium Promise.

"KCSA's team consistently met every deliverable with precision, timeliness, and attention to detail, and provided a top-notch team to service our account," said Rigler. "KCSA's team served as true thought partners for us in developing a website platform that will serve Millennium Promise for years to come."

About KCSA Strategic Communications

Now in its 41st year, KCSA Strategic Communications (www.kcsa.com) is the only corporate communications firm in the nation that integrates investor relations, public relations and marketing services. The firm's customized programs and strategic counsel create communications solutions for public and private companies allowing them to effectively reach their desired audiences and achieve their business marketing goals.