Kay® Jewelers Launches #SingForStJudeDonation to Support St. Jude Children's Research Hospital®

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Dec 13, 2016, 07:01 ET

AKRON, Ohio, Dec. 13, 2016 /PRNewswire/ -- In celebration of its 18^th year of partnering with St. Jude Children's Research Hospital®, and as part of its 100^th anniversary activities, Kay® Jewelers has announced the launch of the #SingForStJudeDonation campaign. Guests can help support St. Jude by uploading a video of themselves singing the Kay Jewelers jingle – "Every Kiss Begins with Kay" – to the Kay Facebook page or on Twitter and using the hash tag, #SingForStJudeDonation. In celebration of the Kay 100^th anniversary, $100 will be donated to St. Jude for every video posted from now through December 24, up to $50,000 in total.

Since the inception of the partnership with St. Jude in 1999, Kay has raised nearly $53 million dollars to help St. Jude advance research and treatment of childhood cancer. These funds are critical given that no family ever receives a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live. Most recently, Kay and St. Jude announced the latest collaborative effort, the Kay Research and Care Center, a six story building in the heart of St. Jude's campus. The Kay Research & Care Center ushered in a new era of research, education, collaboration, care and treatment for the kids at St. Jude.

In addition to participating in the #SingForStJudeDonation campaign, guests can also support Kay and its efforts benefitting St. Jude through the annual plush campaign. This year two plush animals — Kit, an adorable plush bear, and Kobie, a cuddly plush puppy — are available at all Kay stores for $13.99 each. All profits, no less than $7 of the purchase price of each "Kit" and "Kobie," will be donated to St. Jude Children's Research Hospital.

About Kay® Jewelers

Kay® Jewelers, the number one jewelry store in America, is conveniently located in malls and off-mall shopping centers across the country. Kay® Jewelers is operated by Signet Jewelers Limited, the world's largest retailer of diamond jewelry. Signet Jewelers operates Kay® Jewelers among its approximately 3,600 stores. For additional information on Kay® Jewelers visit www.Kay.com, follow us on Facebook® (www.facebook.com/KayJewelers), Twitter® (www.twitter.com/KayJewelers), YouTube (www.youtube.com/KayJewelers), Pinterest (www.pinterest.com/KayJewelers) and Instagram (www.instagram.com/KayJewelers).

About St. Jude Children's Research Hospital

St. Jude Children's Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other deadly diseases. St. Jude has the world's best survival rates for the most aggressive childhood cancers, and treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to 80 percent since we opened more than 50 years ago. St. Jude is working to drive the overall survival rate for childhood cancer to 90 percent, and we won't stop until no child dies from cancer. St. Jude freely shares the discoveries we make, and every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children. Families never receive a bill from St. Jude for treatment, travel, housing and food – because all a family should worry about is helping their child live. Join the St. Jude mission by visiting stjude.org or following St. Jude on facebook.com/stjude and twitter.com/stjude.

SOURCE Kay Jewelers