Kay® Jewelers and Tolkowsky® Celebrate Ideal Love with Unique Video Contest Offering the Chance to Win the Trip of a Lifetime

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Sep 24, 2014, 09:22 ET

AKRON, Ohio, Sept. 24, 2014 /PRNewswire/ -- Kay® Jewelers and Tolkowsky®, the family who invented and perfected the Ideal Cut Diamond, are celebrating Ideal Love through a special video contest. Customers can enter through October 10^th for a chance to win the grand prize ultimate proposal package, which includes a romantic European getaway and a beautiful Tolkowsky® Ideal Cut Diamond Ring.

To enter, participants need to submit a video to the Tolkowsky® Ideal Love Contest micro site at www.ideallovecontest.com describing their "Ideal Love." The videos, which can be no longer than 60 seconds, should describe the "Ideal Love" they share with their special someone and what makes their relationship so unique. All video submissions will be judged on creativity, relevance to theme of "Ideal Love" and sincerity.

After the submission period ends, the field of romantic hopefuls will be narrowed to five finalists based on the judging. Beginning November 3^rd, fans will choose the winner by visiting the micro site to vote for the love story they believe is the most compelling. Visitors to the site can vote once a day until November 7^th.

To encourage fans to share the love, those who vote for their favorite video will be entered into a sweepstakes for a chance to win one of five $100 Kay® Jewelers gift cards.

One contest grand prize winner will be determined based on votes from the five finalists. The four remaining finalists will receive a pair of stunning Tolkowsky® Ideal Cut Diamond Earrings. The grand prize winner will receive a romantic European getaway that includes a 7-day, 6-night trip for two to Antwerp, Belgium and Paris, France, along with:

$1,000 in spending money
A guided tour of Paris, including lunch at the Eiffel Tower
A Tolkowsky guided tour and lunch with Gabi and Jean Paul Tolkowsky
A personal diamond-cutting class where they will begin cutting their very own Ideal Cut Diamond
A Tolkowsky® Ideal Cut Diamond Ring of the winner's choice, valued up to $5,000

"I am thrilled to be introducing the Tolkowsky® Ideal Love Contest with Kay® Jewelers, and I can't wait to meet the lucky couple here in Antwerp," said Jean Paul Tolkowsky. "My life's work and my family's heritage have been devoted to creating an everlasting symbol of Ideal Love, and this contest is an exciting way to share the love stories that truly provide the meaning behind every beautiful diamond."

For more information on the Tolkowsky® Ideal Love Contest, including Official Rules, visit: www.ideallovecontest.com.

About Kay® Jewelers
Kay® Jewelers, the number one jewelry store in America, is conveniently located in malls and off-mall shopping centers across the country. Kay® Jewelers is operated by Akron, Ohio based Sterling Jewelers, a Division of Signet Jewelers Limited, the largest specialty retail jeweler in the US, UK and Canada. Signet's Sterling Jewelers Division operates Kay® Jewelers among its more than 1,400 stores in all 50 states and has more than 19,000 employee team members. For additional information on Kay® Jewelers visit www.Kay.com, like us on Facebook® at www.facebook.com/KayJewelers, follow us on Twitter® at www.twitter.com/KayJewelers or subscribe to our YouTube channel at www.youtube.com/KayJewelers.

Video - https://www.youtube.com/watch?v=qpMJ4_NCDyg

SOURCE Kay Jewelers