kathy ireland Office® by Bush Furniture Collection to Preview at Las Vegas Market

JAMESTOWN, N.Y., Jan. 24, 2011 /PRNewswire/ -- Bush Furniture, a leading global manufacturer of smart furniture solutions for the home and office, will preview the kathy ireland Office® by Bush Furniture line for the first time today at the Las Vegas Market 2011. Each of the four new collections on display - New York Skyline, Volcano Dusk, Sonnet and Grand Expressions - includes coordinated home office furnishings and storage accessories, providing solutions for people in business.   Sample products will be on display in the Bush Industries showroom (Building A, #610), Jan. 24-28, 2011.    

"We couldn't be more pleased with our new collection of home office furnishing solutions.  It's such a rewarding experience working with Kathy Ireland, as she is a trusted design expert and has a deep understanding of the needs of today's business professional and home executive," said Jim Sherbert, CEO of Bush Industries, Inc.  "We've leveraged her vision to produce solutions that deliver furniture with 'fashion, quality, value and safety'™, while fulfilling the needs of working people and their families."

Last year, kiWW®, the design and marketing company founded by CEO and Chief Designer, Kathy Ireland, signed an exclusive Quick-to-Assemble™ licensing agreement with Bush Furniture to develop a new line of office furnishing solutions. Through the partnership, the kathy ireland Office® by Bush Furniture brand was launched and includes a comprehensive assortment of stylish, practical and high quality pieces.  The collection will be distributed nationally and available at retailers across the country, as well as online in Summer 2011.

"It is an extraordinary experience to work with the design and executive teams at Bush Industries. As we launch kathy ireland Office® by Bush Furniture, Jim Sherbert has assembled a group of uniquely gifted leaders and we are delighted and stunned by the affordable, beautiful, unique, quick-to-assemble products, that we are unveiling on Monday. We have great confidence in this partnership and these people. Bush Industries is a true leader in this category, and we can not imagine a finer partner," said Kathy.

Each collection under the kathy ireland Office® by Bush Furniture brand provides original designs, unique storage, organizational functionality, and technology management features, such as surge protection and ethernet, phone and USB functions. Additionally, many of the components are configurable and flexible to fit the evolving needs of today's professionals and families. The kathy ireland Office® by Bush Furniture line includes the following new collections:

• New York Skyline - Features a series of coordinated desks and entertainment stands in the Modern Mocha finish with sleek lines, rounded soft edges and multifunctional features, celebrating the powerful architecture of Manhattan. Workstations feature a frosted glass top shelf, which is reversible for positioning against a wall or floating in the center of a room.  Entertainment stands include a three-in-one television mount, as well as a glass top shelf backed with a metal cross brace for added safety. Designs are influenced by minimalism, simplicity and open architecture, producing a style that is sophisticated, yet appealingly warm.  

• Volcano Dusk - Comprised of modular office furniture for the whole family, with elements inspired by the warmth and regal beauty of Hawaii. Work areas can be complemented with storage solutions, such as coordinated bookcases and bins, to support entertainment needs and more. Items feature turned leg construction, as well as profiled tops, and are offered in both the Driftwood Dreams and Kona Coast finishes.

• Sonnet – Includes several modular pieces with wood veneers, which can be configured to provide a wide range of office, entertainment, entryway and/or general storage options for the home. Each piece in the Majestic Umber with shadow edge finish is representative of the great poetry and rhythmic harmony that makes an office run efficiently.

• Grand Expressions – Consists of single office and entertainment items, including a pedestal desk, three different television stand options, audio/video storage and a three-door armoire, that can be grouped together to form a complete office setup for both parent and child. The furniture's Warm Molasses finish and classic structure symbolize the beautiful history and diversity of America.

Throughout the new collections in kathy ireland Office® by Bush Furniture, Bush has designed and implemented pioneering quick-to-assemble (QTA) technology.   With innovative, pre-installed hardware, Bush Furniture QTA™ technology dramatically improves assembly times by 3-5 times over traditional industry methods.  In many cases, that means products feature fasteners for installation with no additional tools required.  

Safety also is one of the key components of the kathy ireland Office® by Bush Furniture line. All products have been tested to meet ANSI and UL standards and provide child safety features, such as rounded edges and high durability work surfaces. Additionally, every entertainment stand is equipped with StabiliBar™ - a safety brace patented exclusively to Bush and designed to reduce the risk of flat-panel television tipping accidents. StabiliBar is a must-have for families with small children, pets and even active gamers.  

Bush Furniture provides safe, affordable furnishings for the home with a focus on the entertainment and small office/home office (SOHO) categories. Products in the Bush Furniture division encompass both office and home entertainment furniture and are intended to fit any budget, space and style without sacrificing quality.

About Bush Industries, Inc.

Bush Industries, Inc. is a leading manufacturer of case goods and ready-to-assemble furniture designed for office and home applications. The company operates two North American divisions – BBF and Bush Furniture – along with its Rohr division in Germany and its China operations. With a 50-year legacy built on quality, safety, reliability and durability, Bush Industries is the trusted leader in designing furnishing solutions that meet work and home needs. The company is headquartered in Jamestown, N.Y., with manufacturing and distribution facilities located in western New York, Pennsylvania, China and Germany. For more information, visit www.bushfurniture.com.

About kathy ireland Worldwide®

kathy ireland Worldwide® (kiWW®) is the design and marketing firm founded by Life Style Designer Kathy Ireland who is the company's CEO and Chief Designer. The kathy ireland® brand launched in 1993 with its mission statement of "…finding solutions for families, especially busy moms."™ Today, the mission has expanded to "…finding solutions for people in business™ and "…finding solutions for people in love."™

kiWW® turns to design experts in many areas. kiWW® Brand Solutions include Acafe by Chef Andre which addresses cooking and entertaining and Jardin… J du J by award winning, Landscape Designer, Nicholas Walker which speaks to outdoor living and brings the outdoors in. kathy ireland Worldwide® designs and markets over 15,000 skus and are sold in 28 countries.

Forbes Magazine reports that kiWW® is a "design empire which grosses over one billion dollars annually in retail sales." kiWW® products include flooring, rugs, furniture, lighting, decorative accessories, window coverings, candles, bedding, mattresses, jewelry, fresh cut flowers, and apparel.

License Global magazine names kiWW®, as the 28th most powerful brand in the Licensing Industry. This is the highest ranking of any designer among the 125 brands surveyed.

SOURCE Bush Furniture

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