Kate Hudson's Fabletics Expands Into Footwear

"We are thrilled to expand the Fabletics brand into another new category with the launch of footwear, which is being introduced in direct response to feedback from our members," said Adam Goldenberg, Co-CEO & Co-Founder of TechStyle Fashion Group. "Our goal at Fabletics is to bring women everything they need to live an active lifestyle, and with our new footwear collection, they can easily outfit themselves in fully styled head-to-toe looks."

Fabletics active-lifestyle collections combine fashion and performance, and are known for their unique prints and vibrant colors. The new footwear collection will complement the existing assortment of workout clothes, giving all women the opportunity to remain active and stylish on the go. Fabletics will introduce 11 styles comprised of training shoes, slip-ons, booties, lifestyle sneakers and high tops for women. The collection is stylistically diverse, and combines technology features – such as lightweight materials, flexible constructions for maximum comfort, memory foam soles and breathable mesh – with fashion elements like faux suede finishes, zipper details and reflective accents.

While anyone can shop Fabletics, through its Flexible VIP Membership program, Fabletics' goal is to listen and give back to its over one million members by providing high-quality activewear at an unrivaled value. This first capsule footwear collection, which will be exclusive to VIP members, is a direct response to members' requests and, like all Fabletics styles, will provide super wearable features with a fashion perspective. Other membership benefits also include exclusive access to members-only collections, up to 50% off every purchase and exciting community perks—including free workout videos with world-renowned trainers, exclusive content and offers from carefully curated health and wellness experts and much more.

Starting at $39.95, Fabletics footwear assortment will be available globally in eight countries (US, Australia, Canada, Germany, Spain, France, UK, and Netherlands) exclusively on Fabletics.com on September 19 in addition to its current activewear and accessory product offering.  

About Fabletics
Fabletics is a fashion-focused activewear brand co-founded by Kate Hudson in 2013. In line with their mission to empower women by making a healthy, active lifestyle accessible to everyone - regardless of size, shape, age or ability - Fabletics' innovative business model allows the brand to offer high-quality activewear at an unrivaled value. Designed with every woman in mind, Fabletics now offers new monthly collections in sizes ranging from XXS-3X to a loyal community of over one million VIP members across eight countries. The full selection of apparel and accessories can be found at Fabletics official website and in the brand's twenty-two U.S.-based retail stores.

For general information on Fabletics, please visit the TechStyle website.
Visit Fabletics Blog to experience the brand's editorial content site.

SOURCE Fabletics

Related Links

http://www.fabletics.com