Kate Farms Functional Whole Foods Gains National Distribution

Leading Organic Dairy-, Gluten- and Soy Free Meal Replacement Shake, Komplete, Hits Shelves across America

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Aug 19, 2013, 06:00 ET

SANTA BARBARA, Calif., Aug. 19, 2013 /PRNewswire/ -- Kate Farms the creator of Komplete Ultimate Shakes — the world's first organic dairy-free, gluten-free and soy-free ready-to-drink meal replacement shake — is excited to announce that the first Komplete flavor, Vanilla Bliss, will be present in all 622 of The Vitamin Shoppe locations nationwide as well as online starting yesterday, Sunday, August 18^th, 2013. The remaining two Komplete flavors from their flagship line including Cocoa Fudge and Jav'a Latte will be available for purchase at The Vitamin Shoppe and online starting Sunday, September 15^th, 2013.

As a former tennis professional and the cousin of world famous tennis legend Rod Laver, Richard Laver and his wife Michelle founded Kate Farms for the sole purpose of their daughter, Kate Laver. At the age of four, Kate was failing to "thrive" and was faced with numerous difficulties. The meal replacement beverage her doctors prescribed was overloaded with sugar and dairy for calorie enhancement. As a result, Kate had many complications, including bottle rot, sleep apnea and digestive problems. The Laver's then decided it was time to take matters into their own hands and started to develop their own hypoallergenic meal replacement shake in their very own kitchen. Together they blended 21 superfoods (including but not limited to acai, mangosteen, black currants, raspberries, green tea extract, etc.) with antioxidants, high plant based proteins and vitamin rich ingredients to fuel the body with the nutrition it needs and removed all the things that the body doesn't need like sugar and dairy. Within weeks Kate's condition improved greatly and she no longer needed breathing treatment for sleep apnea, her digestion problems were a thing of the past and her mouth was once again healthy.

"The Vitamin Shoppe is known for offering health conscious consumers a variety of high quality products and supplements and I'm thrilled that Kate Farms Komplete Ultimate Shakes will now be stocked on their shelves." says Richard Laver, CEO and Founder of Kate Farms. "When I was creating the Komplete formula I dreamed that it would end up in The Vitamin Shoppe and Super Supplements stores worldwide."

Kate Farms Komplete Ultimate Meal Replacement Shakes can also be found and are available for purchase in more than 30 Super Supplements locations as well as many other fine grocery stores and retailers all over the United States. Please visit www.KateFarms.com for additional information and to find a local retailer.

About Kate Farms:
Kate Farms was founded in 2012 by parents determined to save their daughter's life after a diagnosis of failure to thrive and is the #1 recommended plant-based formula. Kate Farms offers medical formulas for children and adults, to be used as sole source or supplemental nutrition, for oral or tube feeding. They are available nationally and eligible for insurance coverage with Medicare, Medicaid, and private insurance. Kate Farms formulas are made for tolerance with easily digested organic pea protein, fiber, and phytonutrients, and without common allergens or artificial sweeteners or flavors. Kate Farms can be accessed in more than 600 US hospitals, including the top children's hospitals; availability is increasing daily. Visit www.katefarms.com.

About Vitamin Shoppe, Inc. (NYSE: VSI)

Vitamin Shoppe is a leading multi-channel specialty retailer of nutritional products based in North Bergen, New Jersey. In its stores and on its website, the company carries one of the most comprehensive retail assortments in the industry, including vitamins, minerals, specialty supplements, herbs, sports nutrition, homeopathic remedies, green living products, and beauty aids. In addition to offering 400 national brand products, the Vitamin Shoppe also exclusively carries products under The Vitamin Shoppe, BodyTech, True Athlete and MyTrition brands. The Vitamin Shoppe conducts business through more than 600 company-operated retail stores under The Vitamin Shoppe, Super Supplements and Vitapath retail banners, and through its website, www.VitaminShoppe.com. Follow The Vitamin Shoppe on Facebook at http://www.facebook.com/THEVITAMINSHOPPE and on Twitter at http://twitter.com/VitaminShoppe

SOURCE Kate Farms