Karlen Williams Graybill Advertising Renamed KWG

NEW YORK, Sept. 21, 2015 /PRNewswire/ -- Karlen Williams Graybill Advertising, Inc. today announced that the agency will now be known as KWG.

Headquartered in New York City, KWG is a full-service agency with 48 years of experience building consumer packaged goods brands into household names.  KWG manages marketing and advertising services for over 40 national name brands with consumer sales totaling over $3 billion, including Allegra, Rolaids, Icy Hot, Act Mouthwash, Gold Bond, Nasacort, e.l.f. Cosmetics, Hungry Jack, French's Mustard and Frank's RedHot.  

"Our rebranding as KWG reflects the evolution of the agency over the past five years," said Jim Williams, Managing Partner.  "We have expanded our capabilities and broadened our talent to deliver a full range of world-class digital, strategy, creative and media services under one roof. The name change from Karlen Williams Graybill underscores the fact that the agency today is more than three partners – we are a diverse, growing team of talent on a mission to help brands claim and leverage their voice for outsized results." Williams noted that brands KWG has worked with for over a year have seen an average sales increase of 18 percent. 

"While the array of marketing tools has grown and changed, our fundamental approach remains the same," said Jeff Graybill, Managing Partner. "It's not about developing an effective digital marketing plan.  It's about developing an effective marketing plan in a digital world.  Our cross-discipline team delivers powerful, holistic, highly efficient solutions that drive sales."

KWG's commitment to delivering results has enabled the agency to build enduring partnerships with its clients, who have been with the agency for 8 years on average. Since 1992, 98 percent of KWG's business has come from current and past clients.  The agency has annual reported billings approaching $500 million.

To learn more about KWG and our work, visit www.kwgadv.com.

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SOURCE KWG