Kaplan Residential Breaks Ground On The Wayforth At Concord
Atlanta-Based Developer Targets Millennials and Baby Boomers in the Charlotte Suburbs with City-Living Amenities
ATLANTA, Nov. 29, 2018 /PRNewswire/ -- Last month, Southeast-based developer, Kaplan Residential (Kaplan), broke ground on The Wayforth at Concord, a 150-unit, multi-family development nestled in Concord, NC, just outside of Charlotte. Located at the northwest corner of Pitts School Rd. and Weddington Rd., The Wayforth at Concord will begin leasing in 2019. The community will be comprised of for-rent, single-story and two-story townhomes with private parking. With baby boomers and millennials as its target demographic, The Wayforth at Concord will offer multi-family amenities – including a high-end clubroom, pool and grill area and fitness center – typically only seen in mid-rise or high-rise communities.
"We feel the townhome and attached garage concept gives us a competitive advantage as it is the first of its kind in the market," said Nathan Kaplan, partner at Kaplan Residential. "Our firm is looking to grow in Charlotte after the success of our first institutional quality development, Overton Row, a 323-unit, multi-family deal in Plaza Midwood. We are currently looking at other land plays to develop the 'townhome rental product' that we have branded 'The Wayforth.'"
The luxury community combines attractive floor plans, value pricing and a host of amenities including an expansive dog park, high-end designer club room, pool with fire pit and grilling area and fitness center with a yoga studio. Units will range from 1,240 square feet to 1,575 square feet and will begin at $1,625 per month. Kaplan Residential is utilizing a steel framing technology, which offers excellent fire protection, eliminates bug infestation and allows for quicker construction.
"People tend to think Charlotte is a fifth of the size of Atlanta or smaller when it's not the case," said Scott Hawley, managing director at Kaplan Residential. "The combination of the job growth and rapid expansion of mass transit makes Charlotte a world-class city."
Concord's fast-growing economy is a perfect complement to Charlotte, offering easy access to Interstate 85, competitive school districts, retailers and businesses. Kaplan is proud to partner with Essex Homes and Focus Design Interiors on this project. For additional information about The Wayforth at Concord, please visit: https://kaplanresidential.com/
About Kaplan Residential (Kaplan)
With developments in Florida, New Jersey, Charlotte and Atlanta, Kaplan Residential is at the forefront of developing well-planned, mixed-use properties. Their partnerships with premier investors and contractors allow them to design and build modern communities in the Southeast that use innovative construction solutions. With Kaplan's remarkable vision and track record for building communities that become benchmarks for future growth, they will consistently exceed your expectations. Kaplan stands on a generational foundation of true moral character, unwavering tenacity, and is guided by faith to responsibly create developments that contribute positively to the communities in which they are built. For additional information about Kaplan Residential, please visit: http://www.kaplanresidential.com/
SOURCE Kaplan Residential
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http://www.kaplanresidential.com
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