Kansas City Chiefs Tamba Hali Secures Top Spot on 'Rising Sports Stars' Ranking
Brand Affinity Technologies Reveals Monthly Ranking of the Top Ten Athletes with Greatest Popularity Gains
IRVINE, Calif., Dec. 1, 2011 /PRNewswire/ -- Defensive lineman for the Kansas City Chiefs Tamba Hali, or better known to fans as TambaHawk, has earned the top spot on Brand Affinity Technologies' monthly ranking of 'Rising Sports Stars,' which calculates those with the most significant leap in popularity during the previous thirty days. Hali helped the Chiefs to victory against the favored San Diego Chargers last month with two sacks and a forced fumble.
The Oakland Raiders' Sebastian Janikowski slides in at number two after setting a franchise record with an astonishing six field goals, going six for six, against the Chicago Bears last weekend. The lockout has not stopped New Jersey Nets' Deron Williams as he rounds out the third spot on the list after his 50 point display in Turkey last week. The full list and additional details are available at: www.brandaffinity.net/RisingStars/November2011.
"The diverse list of players this month from the NFL, NBA and NHL, is another testament as to why our Rising Star list is so unique," said Ryan Steelberg, CEO of Brand Affinity Technologies, which calculates the monthly Rising Stars ranking. "Many in the ranks this month are prime NFL and NHL up and comers who are underutilized in the local advertising space and are poised to deliver a strong return for partners."
Brand Affinity Technologies (BAT) calculates daily consumer affinity based on a proprietary combination of media exposure, performance, awards, popularity, engagement, and fan base, among other indicators, for more than 45,000 athletes and celebrities. The list identifies sports stars with the greatest leap in popularity over the prior 30 days. A meteoric rise may indicate a standout on-the-field performance, off-the-field achievement, or emergence from utility player to celebrity.
November 2011 Rising Sports Stars
Details at: www.brandaffinity.net/RisingStars/November2011
| 1. |
Tamba Hali |
(Kansas City Chiefs) |
| 2. |
Sebastian Janikowski |
(Oakland Raiders) |
| 3. |
Deron Williams |
(New Jersey Nets) |
| 4. |
Elvis Dumervil |
(Denver Broncos) |
| 5. |
Marc-Andre Fleury |
(Pittsburgh Penguins) |
| 6. |
Johnny Knox |
(Chicago Bears) |
| 7. |
Roy Helu |
(Washington Redskins) |
| 8. |
DeMarco Murray |
(Dallas Cowboys) |
| 9. |
Steven Stamkos |
(Tampa Bay Lightning) |
| 10. |
Ryan Mathews |
(San Diego Chargers) |
Rising Sports Stars lists go live at the start of each month; subscribe to BAT's Twitter feed at @BAT to learn when new lists are posted.
About Brand Affinity Technologies, Inc. (BAT)
Founded in 2007 by Ryan Steelberg (CEO) and Chad Steelberg (CTO & President), Brand Affinity Technologies (BAT) (brandaffinity.net) unlocks the marketing power of celebrity through unique endorsement platforms, interactive experiences and comprehensive research. BAT's patented Endorsement Platform, provides the ability to identify, license, and activate talent for cross-media advertising campaigns. Used by prominent brands, including AT&T, Comcast, Ford, Samsung and Sony, BAT has representation agreements with more than 4,000 marquee athletes and celebrities. BAT also offers a free digital solution, Fantapper (fantapper.com), which enables fans to better connect with their favorite celebrities. Reaching over 4.5 million fans per month, Fantapper currently features exclusive content from many stars, including Nick Cannon, Peter Facinelli, Ashlee Simpson, Drew Brees, Rajon Rondo and more. Connect with BAT on Twitter: @BAT and Facebook: www.facebook.com/BrandAffinityTech.
SOURCE Brand Affinity Technologies
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