Kameleon Jewelry 'Pops' with Shopatron

SAN LUIS OBISPO, Calif., Oct. 17, 2012 /PRNewswire/ -- Nova Scotia jewelry manufacturer, JewelPop Inc., announced today the launch of online sales in the U.S. for its Kameleon brand of sterling silver jewelry designs. With the launch of online shopping at kameleonjewelry.com, in partnership with Shopatron, Kameleon has found a way to successfully tie together online sales and its quality retailer network.

(Logo:  http://photos.prnewswire.com/prnh/20101109/SHOPATRONLOGO)

Kameleon's jewelry designs, consisting of rings, earrings, bracelets, necklaces, and pins can be customized with interchangeable JewelPop inserts, available in a rainbow of colors and materials. The company currently sells through 800 retailers across the U.S.

With the introduction of Shopatron's retail-integrated eCommerce solution, Kameleon's online orders will be sent to retailers for delivery to the customer. When a customer places an order online, they'll have the option of having it shipped directly from an authorized retailer or picking it up in a local store. In-store pickup enables Kameleon's retailers to sell more to the customer at the time of pickup. Shopatron clients report that 30% of online customers purchase additional products when they pick up their order.

"We are so excited about the growth this will bring to our brand and our retailers," said Allison Smith, Kameleon Media and Communications Director. "Many jewelry brands have trouble selling online because doing so can cause conflicts with their dealers. But with the Shopatron solution, we're able to increase online sales for our brand, move those sales through our jewelers for their benefit, while optimizing the buying experience for our customers."

"There's an obvious conflict when a manufacturer sells directly to consumers," said Shopatron SVP of Marketing Mark Grondin. "Shopatron turns that conflict into an advantage for brands that integrate their retailers into their eCommerce process. It's just a simple solution to an otherwise complicated problem."

In addition to Kameleon, Shopatron works with many excellent jewelry and gift brands including MOGO Design, Ohm Beads, and Vilmain.

To learn more about Shopatron, visit ecommerce.shopatron.com.

About JewelPop Inc.
JewelPop Inc., creators of the very popular Kameleon Jewelry line, is based in Dartmouth, Nova Scotia, with a sales office and distribution center in Camden, Maine. Having huge success with the Kameleon line, and other projects soon to be released, JewelPop Inc. is certainly a company to watch in the jewelry industry. To learn more about Kameleon, visit kameleonjewelry.com.

About Shopatron
Shopatron is the world's only eCommerce solution that increases sales online, while also increasing sales through retail stores. Shopatron's eCommerce and order management solution provides an innovative and flexible approach to online sales that matches the unique needs of branded manufacturers, multi-channel retailers, and online marketplaces. Founded in 2001, Shopatron works with more than 1,000 branded manufacturers and 20,000 retail partners across more than 40 industries. Clients include top brands such as Bosch, Suzuki, Polaroid, Mizuno, Ducati, JL Audio, K2, Intermix, and Sport Chalet. The company has offices in San Luis Obispo, California and Swindon, United Kingdom.

SOURCE Shopatron, Inc.