Kama Launches Its South Asian Dating App on Android and Unveils Premium Version

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Oct 26, 2016, 08:00 ET

NEW YORK, Oct. 26, 2016 /PRNewswire/ -- Kama, one of the fastest growing South Asian dating and social discovery apps, today announced the launch of its free mobile app on Google Play for Android devices. It's also introducing a premium version of the app on iOS and Android devices which makes it even easier for users to make genuine connections.

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"It is evident from the tremendous growth we've experienced the first half of the year, that Kama is in a strong position to take the South Asian dating experience to a whole new level. We're excited to capitalize on this growth opportunity with the launch of our Android app and premium version," said Trishul Patel, CEO and Co-Founder. "Kama is more than a dating app, we're building a vibrant community of South Asians who are serious about making real connections."

According to the Pew Research Center, 86% of South Asians marry within their own ethnicity and despite the vast adoption of mobile dating apps, the reality of finding like-minded South Asians is still challenging and time-consuming. Individuals have to swipe endlessly to find someone with a similar religion, ethnicity, or lifestyle. Kama was created to solve this problem — the app provides a much easier way to find and meet compatible South Asians of all different ethnic backgrounds and beliefs including Indian, Pakistani, Sri Lankan, Bangladeshi, or Nepali.

"We designed the app to attract ambitious, successful, and sophisticated South Asians who have a modern mindset but who still embrace their culture," adds Patel. "Busy professionals can use Kama to cut through the clutter and find high quality matches that perfectly fit their lifestyle and culture."

Kama users get to enjoy sleek design and straightforward simplicity, fitting nicely into time-starved millennial lifestyles. The app is driving an astounding 60% match rate among users, illustrating its success at bringing people together and encouraging genuine interactions that evolve into love or friendship.

How does it work?

Look for potential matches nearby or in locations you might visit
Receive a personalized collection of eligible matches daily
Rate your interest in potential matches by selecting like or pass
If you like each other, it's a match!
Start a conversation with your match within 72 hours before it expires!
Once the conversation starts, the recipient has 48 hours to respond

Also, on iOS and Android the app can now be upgraded to premium to unlock a new, super-fast way to grab the attention of someone extra special. While browsing profiles of potential matches, premium members can initiate a conversation by sending an 'Intro'. This is a fun, effective way to show you are interested. It also makes the process of finding meaningful connections more efficient by instantly sending your profile and message to a special inbox.

Premium pricing:

10 intros for $1.99
50 intros for $8.99
100 intros for $17.99
Monthly Subscription for $9.99 -- get 60 intros per month and view each day's match prospects for up to 30 days

About Kama

Kama is a New York-based company that's making it easier to quickly and reliably connect with like-minded South Asians. We unleash the power of personalization and geolocation to help you cut through the clutter and make compelling connections with like-minded South Asians who perfectly match your interests, beliefs, and lifestyle. Visit www.gokama.co to learn more.

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SOURCE Kama Group