K40 Enters the Fast Lane with Launch of Online Store

SAN LUIS OBISPO, Calif., April 13, 2012 /PRNewswire/ -- Maybe you live life in the fast lane, or maybe you just like to play it safe, whatever the reason, K40 Electronics' radar and laser detectors have your back. Now, with the launch of their online store in partnership with Shopatron, it is easier than ever to get that protection.

(Logo: http://photos.prnewswire.com/prnh/20101109/SHOPATRONLOGO)

Since 1981, K40 has been a leader in radar detector technology and is still the only company in the industry to back every product with a comprehensive speeding ticket guarantee – meaning that if you get a ticket, K40 will pay for it. Its new RL Series of detectors are currently the only radar and laser protection systems in the world that are customizable for your driving patterns.

Using Shopatron's patent-pending, retail-integrated eCommerce solution, K40 is able to sell its innovative products online and deliver those orders to customers through one of its authorized retail dealers. This allows customers to get a great K40 product and support from a local dealer that they trust.

"We wanted our K40 products to be available for consumers to easily purchase online, but we wanted to include our valued dealers," says K40 President Peggy Finley. "Shopatron is an optimal solution because it allows K40 to sell online to consumers who prefer to buy that way and still pass the sale to one of our dealers. It's really a win-win-win for the consumer, the dealer and K40."

K40 joins over 65 automotive aftermarket brands and 5,300 retailers on the Shopatron eCommerce platform. Brands in this industry generated a 131% increase in year-over-year same-store online sales in 2011 compared to 2010.

For more information about Shopatron, visit ecommerce.shopatron.com or call 866-625-5050.

About K40

K40 jumped on the radar detection scene in 1981 when it introduced the world's first remote installed radar detector. A year later it introduced the first speeding ticket guarantee – still an industry original. Based in Elgin, Ill., K40 specializes in state-of-the-art radar and laser protection systems that allow you to drive without limits. K40 is dedicated to its customers and network of certified dealers and holds its service and product excellence to the highest standards, as displayed by its 100% ticket-free drive guarantee.

About Shopatron

Shopatron is the only eCommerce solution in the world that can increase a brand's sales online, while also increasing sales through brick-and-mortar retail stores. Shopatron's retail-integrated eCommerce with distributed order management provides an innovative and flexible approach to online sales that matches the unique needs of branded manufacturers and multi-channel retailers. Founded in 2001, Shopatron works with over 1,000 brands and 18,000 retail partners across more than 40 industries. Clients include top brands such as Bosch, Suzuki, Polaroid, Mizuno, Ducati, JL Audio, K2, Roland and Sport Chalet. The company has headquarters in San Luis Obispo, California. To learn more about Shopatron, visit ecommerce.shopatron.com.

SOURCE Shopatron, Inc.