K2 Ascend Partner Program Given 5-Star Rating in CRN's 2017 Partner Program Guide

Annual guide recognizes the channel's top partner programs

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Apr 10, 2017, 10:05 ET

BELLEVUE, Wash., April 10, 2017 /PRNewswire/ -- K2 announced today that CRN_®, a brand of The Channel Company, has given the K2 Ascend Partner Program a 5-Star rating in its 2017 Partner Program Guide. This annual guide is the definitive listing of partner programs from technology vendors that provide products and services through the IT channel. The 5-Star Partner Program Guide rating recognizes an elite subset of companies that offer solution providers the best partnering elements in their channel programs.

In January, K2 announced the launch of its global partner program, K2 Ascend Partner Program, to solidify itself as a channel-focused and channel-friendly company. The program is geared toward bolstering partners' bottom lines and helping customers rapidly foster digital transformation within their businesses through low-code application development.

The new program, which went live on Jan. 1, is built on three essential pillars:

Profitability. Opportunity registration designed to protect partners and provide incentives as fuel for future growth.
Enablement. Tools to help partners build skills and promote offerings to achieve the highest level of customer success.
Transparency. Proactive and pre-emptive communication to create simple transactions, clear requirements and specific measurements.

"When we launched the program in January, we set out to provide a partner program that would provide our partners with greater customization, training, certifications and incentives to greatly benefit the varied needs of our diverse partners," said Tom Evans, vice president of Global Channel Sales, K2. "We've since seen tremendous progress and momentum in our partner channel, and we're very excited that CRN recognized the great program we put together and the best-of-business elements it includes."

Since the new program was launched, 100 global partners have renewed their partnership with K2, while an additional 15 new partners have come on board with the K2 Ascend Partner Program in the first quarter alone.

"Over the past three years we have grown year-over-year in our BPM Practice by partnering with K2," said John Martin, VP BPMS Practice at Discover Technologies, LLC. "The K2 Ascend Partner Program is truly a best-of-breed channel program that enables us to find, close, deliver and market solutions to our customers. It also allows us to rapidly train and certify our developers, architects, analysts and sales team, providing a clear path for greater revenue generation for our company."

To determine the 2017 5-Star ratings, The Channel Company's research team assessed each vendor's partner program based on investments in program offerings, partner profitability, partner training, education and support, marketing programs and resources, sales support, and communication.

"For solution providers, finding the right technology vendors to partner with is crucial to the health of their business, and the vast array of choices can be overwhelming," said Robert Faletra, CEO of The Channel Company. "Our annual Partner Program Guide and 5-Star ratings help them narrow the field, identifying the most rewarding partner programs and outlining their strengths and benefits."

Information about the K2 Ascend Partner Program is available on K2's website. Partners are encouraged to contact K2 via [email protected] to get more information about converting to or joining the program. The 2017 Partner Program Guide will be featured in the April issue of CRN and online at www.CRN.com/ppg.

ABOUT K2: With K2's business process application platform, organizations can use visual designers to rapidly build and deploy low-code applications that are agile, scalable and reusable, resulting in modern processes that quickly and easily connect people, data, decisions and systems. K2 delivers information to the right people at the right time, empowering them to accelerate their work and become more efficient online, offline and from any device. K2 has more than 1,500 customers in over 84 countries, with 30 percent of customers being Fortune 100 companies. K2 recently received $150 million in funding from Francisco Partners.

About the Channel Company: The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by more than 30 years of unequaled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. www.thechannelco.com

SOURCE K2