K Squared Communications Launches International Outreach Program

CHICAGO, April 26, 2011 /PRNewswire/ -- K Squared Communications is working with Heartland International and Ya'lla Tours USA to provide hands-on support for two international outreach programs.  Kate Koziol, president of K Squared Communications, will be traveling with members of the press and the travel agency community to Egypt with Ya'lla Tours USA, to assess the tourism situation and to determine what can improve the situation and with Heartland International to Kenya to work with entrepreneurs.  

"Tourism is critical to Egypt and makes up 11% of its GDP," said Ms. Koziol.  "If we can help Egyptian travel professionals get critical information to their American counterparts we can speed the rebuilding of tourist trade and support the rebirth of Egypt."  The group will explore the Cairo, Luxor and Aswan regions and meet with the Egyptian travel community to determine what support tactics could be used to rebuild tourism.

The Heartland International Department of State-funded Professional Exchange Program strengthens the entrepreneurial skills of young Kenyan business owners.  "This group of 20 Kenyan entrepreneurs will ultimately train up to 400 additional business owners," said Julie Stagliano, president of Heartland International, a Chicago-based non-profit organization that promotes social justice and economic independence by facilitating participatory citizenship around the world.  

K Squared is also supporting Heartland International's Development of Grassroots Organizations for Women, for emerging NGO leaders from Nicaragua and Belize.  This program, also funded by the U.S. Department of State, links Chicago counterparts working in similar organizations with the Central American participants, whose organizations address issues in the areas of women's rights and empowerment, reduction of domestic violence and reduction of human trafficking.

"Trends such as microcredit have been successful and we know micropromotion can help entrepreneurs build their businesses," added Koziol. "Our SpotlightSquared program is one example of micropromotion where we take the effort out of blogging for business leaders who need social media presence, but lack the time needed for blog research, writing and tracking."

About K Squared Communications

K Squared Communications is a public relations, social media and marketing firm specializing in finding; refining and promoting positive stories that help grow client businesses.  More information is at www.ksqrd.com, via Facebook, Twitter and YouTube or by calling (773) 774-7847.

SOURCE K Squared Communications

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