K-Pop Celebrities Call Fans' Phones with Personalized Videograms

SUNNYVALE, Calif., Dec. 6, 2011 /PRNewswire/ -- SK Planet, a wholly owned subsidiary of Korea-based SK Telecom (NYSE: SKM, KSE: 017670), today launched StarCall, an Android and iOS app created for Korean Pop (K-Pop) fans across the globe. StarCall gives fans exclusive behind-the-scenes access to the personal lives of the hottest K-Pop stars with its unique video calling feature that allows users to receive live news updates and video calls from their favorite K-Pop artists.

(Photo: http://photos.prnewswire.com/prnh/20111206/SF18094)

StarCall videograms provide an intimate, first-of-its-kind glimpse into the lives of the top K-Pop stars, such as Girls' Generation, Super Junior, 2PM, Shinee and BoA. Fans can respond with their own video fan mail. StarCall also enables users to conveniently interact with their favorite K-Pop artists on Twitter and Facebook as well as receive targeted news feeds that deliver the hottest gossip and headlines.

K-Pop is electropop, hip hop, pop, rock and R&B music originating in South Korea with a distinctive fashion and style that has skyrocketed in popularity in recent years. The K-Pop phenomenon is integral to the "Korean Wave" in countries around the world. This Korean pop culture export is expected to reach $3.8 billion in 2011, a rise of 14 percent over 2010, according to the Korea Creative Content Agency.

Pricing and Availability
StarCall is a free Android and iOS app available for immediate download at the respective app stores.

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About SK Planet
SK Planet, a wholly owned subsidiary of SK Telecom, was established in October 1, 2011 with an aspiration to become a global platform innovator. As the lynchpin of SK Telecom's future growth, the company was spun off with the industry-leading platform businesses including T-Store, T-map, MelOn, Cyworld and hoppin, Korea's biggest mobile app store, mobile navigation, online music service, SNS and multi-screen premium video service. SK Planet is committed to building global platform business in Asia and other strategic markets. For more information, please visit www.skplanet.co.kr.

About SK Telecom
SK Telecom (NYSE: SKM, KSE: 017670) is Korea's leading telecommunications provider with more than 26 million subscribers, which accounts for more than 50% of the total market. The company, established in 1984, reached KRW 12.46 trillion in revenue in 2010. SK Telecom was the first to launch and commercialize CDMA, CDMA 2000 1x, CDMA EV-DO and HSDPA networks, and it currently provides cellular, wireless internet, mobile media, global roaming service and more. For more information, please visit www.sktelecom.com.

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Public Relations Contact:
Evie Carter
FortyThree, Inc.
Phone: 1-831-401-3175
Email: [email protected]

SOURCE SK Planet