K-12 Education Market in Thailand to Grow by USD 15.38 Billion (2025-2029), Driven by Rising Primary Education Awareness, Report Highlights AI-Driven Transformation - Technavio

NEW YORK, Jan. 27, 2025 /PRNewswire-PRWeb/ -- Report with the AI impact on market trends - The K-12 education market in thailand size is estimated to grow by USD 15.38 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of  15%  during the forecast period. Rising awareness of primary education is driving market growth, with a trend towards rise in adoption of advanced technologies into educational products. However, high costs involved in setting up schools  poses a challenge. Key market players include Active Internet Technologies LLC, Anthology Inc., Bangkok Patana School, BenQ Corp., Berkeley International School, British International School Phuket, Concordian International School, Coursera Inc., D2L Inc., Darasamuth Phuket School, Harrow School, HeadStart International School Phuket, International Business Machines Corp., International School Bangkok, John Wiley and Sons Inc., KIS International School, Microsoft Corp, NIST International School, Pearson Plc, and Ruamrudee International School.

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Market Driver

K-12 Education Market: Trends and Developments The K-12 Education Market is witnessing significant changes driven by the adoption of technology and innovative learning methodologies. Game-based learning, engagement, and motivation are key trends, with personalized learning experiences, problem-solving, and critical thinking being the focus. Artificial intelligence (AI) is transforming education through personalized tutoring, real-time feedback, and content creation. STEM education, educational reforms, and EdTech solutions are at the forefront of student learning. Self-directed learning, active learning, and project-based learning methodologies are gaining popularity. Mental health and social-emotional skills are becoming essential components of the curriculum. Government investment, teacher training, and private-sector partnerships are driving the market. Technology companies, educational publishers, and content creators are providing standardized quality educational materials and curriculum development. AI-powered personalized learning platforms are customizing learning experiences based on student profiles. The market includes traditional offline classrooms, interactive whiteboards, adaptive learning software, and e-learning solutions.

In the K-12 education market, keeping up with advancements in higher education necessitates monitoring and comprehending domestic and international shifting requirements. Thailand, an early adopter of technology, integrates innovative tools like virtual assistants, Augmented Reality (AR), and Virtual Reality (VR) into education solutions. These technological advances, such as AI-powered virtual assistants, customize learning for students by adapting to their unique needs. AR and VR systems with headsets provide learning experiences, allowing students to engage efficiently in simulated environments and role-play scenarios. 

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Market Challenges

• The K-12 Education Market faces several challenges in delivering effective and engaging learning experiences. These include the need for game-based learning, increased engagement and motivation, personalized learning experiences, and problem-solving and critical thinking skills development. Artificial intelligence (AI) and personalized tutoring offer real-time feedback, while STEM education and educational reforms require standardized quality and teacher qualifications. EdTech solutions like personalized learning platforms, curriculum providers, and technology companies aim to address these challenges. However, challenges remain in providing for special needs education, language minorities, and anti-discrimination measures. Public and private schools, teachers, and educational materials all play a role in student learning, with self-directed learning, extracurricular activities, and traditional classrooms also important. Technology, such as interactive whiteboards and adaptive learning software, can enhance learning, but concerns around digital divides and cybersecurity attacks persist. Effective communication skills, higher education, and career counseling are also essential components of K-12 education.
• The K-12 education market in Thailand faces significant challenges due to rising costs and declining revenue for economic development. Setting up a school necessitates substantial investments in infrastructure, technology, educational resources, and proficient staff. These expenses include building construction, smart technology such as tablets and laptops, online platforms, textbooks, and laboratory facilities. The lack of proper budgetary allocation hinders the enhancement of technology and infrastructure in public schools, making it difficult to establish new ones. This situation poses challenges for market growth, as the education sector requires continuous investment to remain competitive and effective.

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Segment Overview 

This k-12 education market in Thailand report extensively covers market segmentation by  

1. Class Type
• 1.1 Primary education
• 1.2 Secondary education
• 1.3 Pre-primary education
2. Type 
• 2.1 Traditional education
• 2.2 Online education
3. Geography 
• 3.1 APAC

1.1 Primary education-  Primary education forms the foundation of the K-12 education market in Thailand. It focuses on essential skills like literacy, numeracy, and character development for students at the elementary level. The Thai government prioritizes universal primary education, ensuring inclusivity and educational equity. Institutions like BPS, run by the government, contribute significantly to this sector. The demand for primary education is expected to rise due to the government's commitment and the importance of a solid educational base. This growth is anticipated to drive the expansion of the primary education segment in Thailand's K-12 market throughout the forecast period.

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Research Analysis

Game-based learning is revolutionizing K-12 education by providing engaging and motivating experiences for students. This approach utilizes interactive simulations, quizzes, and challenges to promote problem-solving, critical thinking, and STEM education. Personalized learning experiences are made possible through artificial intelligence and machine learning, which analyze student performance and provide real-time feedback. Digital learning platforms, e-learning, and online learning platforms are essential tools for delivering customized learning experiences to students in public and private K-12 schools. Pre-Primary, Primary, Middle, and High School students benefit from these technologies, which enable personalized tutoring and electronic communication techniques like online chat and video conferencing. The millennial generation's familiarity with technology makes them ideal candidates for these innovative learning methods. Parents and teachers appreciate the flexibility and accessibility of these tools, which cater to diverse learning styles and needs. Learning analytics provide valuable insights into student progress, enabling educators to tailor instruction and improve outcomes.

Market Research Overview

K-12 Education Market: Transforming Student Learning through Game-based Learning, Personalized Experiences, and Technology The K-12 Education Market is witnessing a significant shift towards more engaging, motivating, and personalized learning experiences. Game-based learning is at the forefront of this transformation, with problem-solving and critical thinking at its core. Artificial intelligence (AI) is being used to provide personalized tutoring and real-time feedback, enhancing student learning. STEM education is a key focus area, with educational reforms and EdTech solutions driving curriculum development and teacher training. Public schools are embracing technology, from interactive whiteboards and adaptive learning software to digital infrastructure development. Private-sector partnerships and venture capital investments are fueling the growth of e-learning solutions and curriculum modernization. The middle and high school segments are seeing significant academic improvement through individualized learning and extracurricular activities. Traditional offline classrooms are being complemented by virtual learning models, digital learning platforms, and e-learning solutions. The millennial generation, as digital natives, is driving the demand for technology-enhanced learning experiences. Educational institutions are leveraging learning analytics and student profiles to provide customized learning experiences, while learning management services and online learning platforms enable engaged behavior and social interaction. The digital divides and cybersecurity risks are challenges to be addressed, but the benefits of quality education, effective communication skills, and higher education opportunities far outweigh them.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

• Class Type
• Primary Education
• Secondary Education
• Pre-primary Education
• Type
• Traditional Education
• Online Education
• Geography
• APAC

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

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