justWink Redefines Greeting Cards for a New Generation

Plus Complementary Mobile App That Puts Even More Content at User's Fingertips

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Jun 23, 2011, 05:49 ET

CLEVELAND, June 23, 2011 /PRNewswire/ -- With each generation comes a new style and a new language. It's as unique as a fingerprint and can be seen everywhere from pop culture to the greeting card aisle. Enter justWink, a new greeting card line from American Greetings (NYSE: AM) which offers the next generation of greeting card shoppers something completely new and unexpected that also connects cards with the mobile world for the first time with a free greeting app for iPhone and Android users. Something for the person who values their personal style, a great (if sometimes offbeat) sense of humor, and who is dedicated to keeping in touch with all of the important people in their lives. Something designed precisely for right this very now.

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Shuffling seamlessly between witty, funny, charming, sassy and sweet; justWink offers a new way of thinking about greeting cards. With more than 200 different cards to choose from, justWink celebrates birthdays, wedding days, baby days, and even any old day that deserves some recognition. The unique designs include everything from unicorns and cats in argyle sweaters to a masochistic pinata and a birthday party-loving beaver.

"justWink offers something exciting and unexpected in the greeting card aisle, pairing the sweet, the absurd, the risque, and the downright hilarious all side-by-side for our shoppers to enjoy," said Kelly Ricker, executive director of product development. "It's a whole new greeting card collection that reflects how people speak today—it lives where you live, talks like you talk, laughs how you laugh and loves what you love. justWink gets it—and we all know it feels so good to be gotten."

Additionally, justWink is introducing a brand-new digital experience that connects paper cards with the mobile world. iPhone and Android users just scan the QR code on the back of each paper card to download the free justWink app and connect with more than 100 additional designs, all offering awesome personalization options and the opportunity to send via email or Facebook. The app can also be downloaded from the Android Market and iTunes App Store to give users 24/7 access to the complete collection.

For more information and to find a retailer, visit www.just-wink.com.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company's online division). In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.6 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

SOURCE American Greetings Corporation