justWink App Helps TOMS Change the Road Ahead in One Day Without Shoes Campaign

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Apr 25, 2014, 09:17 ET

CLEVELAND, April 25, 2014 /PRNewswire/ -- For the third year, the justWink app is proud to support the TOMS One Day Without Shoes campaign to change the road ahead for millions of children worldwide that lack proper footwear. This is about more than shoes – the campaign seeks to raise global awareness for children's health and education. justWink, the fresh and bold greeting card brand from American Greetings that lets you connect anywhere, anytime, will help participants connect and share their One Day Without Shoes experiences by offering 18 special edition digital greetings cards that were created specifically for this wonderful cause to be sent via the awesome free app.

Getting involved is super simple: on Tuesday, April 29, just take off your shoes! When people ask why you're barefoot, tell them about One Day Without Shoes. Another way to help is by participating in the Barefoot Challenge; this is a program in which any group of ten or more people walk barefoot in their community and collect pledges for their walk.

"The opportunity to partner with TOMS again to support such a worthy cause is very exciting for justWink," said Melissa Jamison, brand manager for justWink. "The justWink app allows people to connect on a personal level for this worldwide purpose. It is important to us that we are providing consumers with fun and easy ways to share their experiences, especially for a meaningful goal like raising global awareness for children's health and education."

American Greetings is also raising awareness for One Day Without Shoes by hosting their Style Your Sole event for the second year. Pairs of TOMS shoes will be painted by justWink artists with their signature cool creativity and be auctioned off at the American Greetings world headquarters in Cleveland, OH; the proceeds will be donated to local charities.

"We're so excited to continue our partnership with American Greetings," said Blake Mycoskie, founder and chief shoe giver of TOMS. "They've been a huge supporter of One Day Without Shoes for years and truly outdid themselves with their digital card designs this year. It's great having that special touch for the campaign."

Supporters can go to www.toms.com/OneDayWithoutShoes to get all of the latest updates, create and join events in their area, download an event tool kit, and upload photos. Anyone can join the online conversation by using the #withoutshoes hashtag to see how others around the world are getting involved.

For all other card sending needs, the free justWink app can be downloaded for Android, iPhone and Windows 8, giving users 24/7 access to the complete collection of digital cards that can be sent for free via text, email, Facebook or Twitter. In addition to Facebook-powered birthday reminders, the app now has the ability to add signatures (or doodles), photos and mobile gift cards to the digital greeting cards. iPhone and Android users can also personalize and send any card to the lucky recipient's real mailbox. Consumers can find justWink cards for birthday and everyday at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores. For more information on justWink, please visit www.justwink.com. You can also follow justWink on Facebook, Twitter, YouTube, Instagram and Pinterest.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships to create happiness, laughter and love. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and electronic greeting cards available at AmericanGreetings.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the AG Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $2 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit www.corporate.americangreetings.com.

SOURCE American Greetings Corporation