JustGreen™ Lifestyle by Just Energy Announces Carbon Offset Partnership with The Village of Pinecrest, Florida

PINECREST, Fla., Oct. 31, 2012 /PRNewswire/ -- JustGreen™ Lifestyle by Just Energy is pleased to announce a unique partnership with the Village of Pinecrest in Florida to offer residents and businesses a simple new option to reduce their environmental footprint through carbon offsets. Generated from carbon emission reduction projects, the carbon offset program will contribute to the municipality's goal of reducing overall greenhouse gas emissions 7% below 1996 levels, by 2014.  The Village of Pinecrest is the first municipality in the State of Florida and one of the few cities in the United States to offer a volunteer carbon offset program to residents and businesses.

(Logo: http://photos.prnewswire.com/prnh/20121031/CL02947LOGO )

To celebrate the partnership, the Village of Pinecrest is hosting an inaugural "carbon neutral" event benefitting Pinecrest Gardens on Saturday, November 3^rd 2012. The carbon emissions associated with the event will be offset using carbon offsets donated by JustGreen Lifestyle.

"The Village of Pinecrest is dedicated to ensuring a better quality of life and a greener and cleaner environment for our residents and future generations.  Neutralizing our greenhouse gas emissions through carbon offsets and investing in emission reduction projects is just one of the many ways we are working towards meeting our Green Action Plan goals," said Cindy Lerner, Mayor of the Village of Pinecrest.

JustGreen Lifestyle is Just Energy's "green energy initiative" designed to help consumers work towards a cleaner planet by pursuing renewable and sustainable energy solutions that support green renewable energy projects across North America. The carbon offsets and renewable energy credits (RECs) available through JustGreen provide simple choices and empower consumers to take action now to reduce their personal environmental footprint.

"JustGreen Lifestyle is proud to partner with the Village of Pinecrest and help make this inaugural event carbon neutral," said Gerardo Manalac, Executive Vice President of JustGreen.  "We congratulate Pinecrest's leadership for recognizing the importance of investing in renewable energy and carbon offsets. Over the coming months, we look forward to introducing our suite of products and services to residents and businesses that will further support the Pinecrest's local sustainability initiatives."

To date, Just Energy has offset 2.6 billion lbs of carbon emissions - equivalent to taking 233,600 passenger vehicles off the road for an entire year - and has injected 4.1 million MWh of renewable power into electricity grids across North America. That's enough to power 375,900 homes for a year. Just Energy has invested over $70 million and offers one of the most diverse portfolios of carbon offset and renewable energy projects in North America to support, wherever possible, local sustainability initiatives.

About the Village of Pinecrest
The Village of Pinecrest was incorporated on March 12, 1996 and is one of thirty-four municipalities in Miami-Dade County, is home to approximately 18,223 residents, and is located south of Downtown Miami and Miami International Airport. Pinecrest encompasses approximately eight square miles and is recognized as one of the most beautiful residential areas in South Florida. Pinecrest's mission is to sustain a vibrant Village that builds a sense of community spirit and pride with fiscally responsible government, the highest quality municipal services and infrastructure, a responsive and efficient staff and innovative leaders who engage our residents.

About Just Energy
Established in 1997, Just Energy (NYSE: JE and TSX: JE) is primarily a competitive retailer of natural gas and electricity. With offices located across the United States, Canada and now the United Kingdom, Just Energy serves close to 2 million residential and commercial customers through a wide range of energy programs and home comfort services, including fixed-price or price-protected energy program contracts, the rental of water heaters, furnaces and air conditioners and the installation of solar panels. The Company's JustGreen® products provide consumers with the ability to help them reduce the environmental impact of their everyday energy use.  Just Energy is the parent to Amigo Energy, Commerce Energy, Hudson Energy, Hudson Energy Solar, National Home Services, Momentis, Tara Energy and Terra Grain Fuels. Visit www.justgreencommunity.com to learn more about JustGreen Lifestyle.  Also, find us on Facebook, and Twitter.

SOURCE Just Energy