JustFabulous Launches Limited Edition Premium Denim at Livestreamed Runway Show in New York City

EL SEGUNDO, Calif., June 15, 2011 /PRNewswire/ -- JustFabulous, the monthly VIP membership program that grants consumers access to celebrity stylists and the latest trends in shoes and handbags, launches a premium denim collection with a runway show at this evening's Style Night event in New York City. The event kicks off with a live fashion show which will be livestreamed to the 1.2 million members of JustFab.com.  Acclaimed celebrity stylist and JustFabulous' Chief Stylist, Jessica Paster, is putting her coveted touch on the collection by styling all of the looks presented in the show. Immediately following, the limited edition denim will be available for purchase on JustFab.com while supplies last. The Denim Collection is the first ready to wear offering from JustFabulous.

JustFabulous Denim consists of four styles of jeans: The Boot, The Cigarette, The Straight and The Flare in various washes, including light, vintage, grey, black and dark.  The jeans are produced by a renowned Los Angeles-based premium denim brand, which is reflected in the quality and fit of the collection. JustFabulous Jeans are available in sizes 25 to 36, ranging from a 32" to a 35" inseam.

"Nothing pulls together a fantastic casual outfit like a pair of great heels and well-fitting jeans," says Paster. "The new JustFabulous collection looks and feels like a high-end line, but without the $200 price tag."  

Each pair of jeans is available for $39.95, as with all JustFabulous products. Following the livestreamed runway show, VIP Members will have the opportunity to purchase 3 pairs of jeans for just $99.

Of the event, CEO of JustFabulous Adam Goldenberg states, "We are not only very excited to offer our customers a new category of product, but we are also providing them a fun way to experience the launch. One of the core values of JustFab.com is to make online shopping fun. This event certainly achieves that, utilizing all of our social media channels and maximizing our customer activity - further redefining social shopping online."

JustFabulous Denim will be available June 15th, 2011 immediately following the livestream fashion show at 7pm EST while supplies last.

About JustFabulous

JustFabulous (www.JustFab.com) is a monthly VIP membership program that grants fashion lovers access to stylish and celebrity-inspired shoes, handbags and ready-to-wear pieces from the JustFabulous brand. Members are given the celebrity-stylist treatment every month as they receive a personalized selection of accessories that have been hand-picked for them by a team of style experts. All pieces from the JustFabulous brand are $39.95 and shipping is always free.

CONTACT:  Kimberly Tobman, Director of Public Relations of JustFabulous, [email protected], +1-310-683-0940, ext. 1145

SOURCE JustFabulous