Just Jumping on to the Multimedia Bandwagon? There's Still Time -- and New Resources.

NEW YORK, Sept. 11, 2013 /PRNewswire/ -- A recent survey conducted by PR News and PR Newswire shows that 79% of marketing and communications professionals think video is underused in PR efforts and 76% of survey takers indicated that they plan to use more multimedia in 2014.¹ To support PR and marketing communications professionals as they increasingly use rich content, such as photos, infographics and videos with news releases, PR Newswire continues to make significant investments in distribution and reporting technology.

(Logo: http://photos.prnewswire.com/prnh/20130117/NY44355LOGO-a )

PR Newswire announced the addition of photo reporting within its Visibility Reports, which clients already have easy access to through PR Newswire's Online Member Center.  This new feature will supplement Visibility Report's well-established distribution reporting on the text portion of a release with additional insights, including:

• Number of images distributed
• Number of image views from the release
• Number of image views and release downloads in total (includes both release and individual photo pick-up)

PR Newswire has also upgraded its multimedia distribution capabilities in the form of downstream rendering of video within releases. Now, more photos and videos in customer press releases will appear directly on heavily trafficked sites in PR Newswire's distribution network.  This feature can help ensure deeper engagement with target audiences regardless of where they discover rich media within PR Newswire's syndication network.

To learn more about the benefits of membership with PR Newswire: http://prn.to/memberinfo

"By investing in multimedia distribution and reporting technologies, PR Newswire is helping its customers share a richer, more engaging story with journalists, customers, shareholders and other important audiences," said Jason Edelboim, Senior Vice President, Global Media and Distribution. "PR Newswire has been the industry's authoritative source for decades, and we will continue to innovate to meet our customers changing communications needs."

About PR Newswire                                   

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contacts:

Caitlin Carragee
Manager, Marketing Communications
201.360.6363
[email protected]

¹ http://blog.prnewswire.com/2013/08/27/79-of-pr-pros-believe-video-is-underutilized-infographic/

SOURCE PR Newswire Association LLC