Just In Time For The Holidays, Cardpool And LevelUp Partner To Enable Users To Exchange Gift Cards For LevelUp Credits

PLEASANTON, Calif., Nov. 21, 2014 /PRNewswire/ -- Cardpool, a leading gift card exchange network, announced today a new agreement with LevelUp, a leading mobile payments and rewards platform. Through this agreement, Cardpool can enable LevelUp users to sell their unused and partially-used gift cards (both plastic and digital) in exchange for LevelUp credits. Once the gift card is exchanged, a LevelUp user may redeem the resulting credits at any of LevelUp's participating merchants.

With the fast-approaching holiday season in mind, Cardpool is excited to launch with LevelUp to give LevelUp users an alternative and innovative option for unused gift cards. Merchants participating in the LevelUp program will also benefit from the new partnership, as loyal customers will now have additional LevelUp credits to use in merchant stores.

"We have over 1.5 million unique users and more than 14,000 merchants that participate in our LevelUp program," said Seth Priebatsch, LevelUp founder and chief executive officer. "By partnering with Cardpool, we're giving our mobile users the widest range of payment options and accessibility, while driving incremental commerce for merchants that accept LevelUp."

For Cardpool, this agreement provides a new channel for acquiring unused gift cards and introducing new customers to the benefits of Cardpool.

"Our partnership with LevelUp is exciting because we're delivering a truly innovative cross-channel program to enable users to spend funds at any of LevelUp's participating merchants," said Tomas Campos, Blackhawk Network general manager of online, mobile and emerging products. "We're also delivering value for our brand partners by getting their gift cards into the hands of consumers who will shop with them and have a great experience."

As an early gift to users, and in celebration of this new partnership, for a limited time LevelUp is offering an additional $5 in credit to users when they complete their first gift card exchange through Cardpool for LevelUp credit. Please visit http://giftcardexchange.thelevelup.com.

About LevelUp
LevelUp helps merchants own the shift to mobile by powering mobile-payment optimized loyalty programs, enabling their customers pay for their purchase and accrue/redeem rewards with a single scan or tap. LevelUp's analytics platform helps merchants better understand their customers and deliver the right campaigns to the right customers to drive revenue and increase customer happiness. LevelUp is currently used by over 14,000 merchant locations and 1.5 million users. Anyone can download the free LevelUp app for iPhone or Android. Merchants can also embed the LevelUp SDK into their own branded applications. Learn more at TheLevelUp.com.

About Cardpool
Cardpool, Inc., a subsidiary of Blackhawk Network Holdings, Inc., is a fast-growing gift card exchange company where customers can buy a discounted gift card, sell their gift card for cash, or trade gift cards, safely and securely. Headquartered in San Francisco, California; visit Cardpool at www.cardpool.com.

About Blackhawk Network
Blackhawk Network Holdings, Inc. (NASDAQ: HAWK and HAWKB) is a leading prepaid and payments network, which supports the program management and distribution of gift cards, prepaid telecom products and financial service products across a global network. Blackhawk's digital platform supports prepaid across a network of digital distribution partners including retailers, financial service providers, and mobile wallets.  For more information please, visit www.blackhawknetwork.com.

SOURCE Blackhawk Network, Inc.

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