JUST FOR LATINAS: CONVERSATION GETS COOKING WITH NEW COMIDA KRAFT PAGE ON FACEBOOK

NORTHFIELD, Ill., May 13 /PRNewswire-FirstCall/ -- There's a new way for Latina Moms to connect with friends that are hungry to share their kitchen experiences: the new "Comida Kraft" Facebook page.  It's the first Facebook page from Kraft Foods dedicated to Latina Moms.  It features delicious recipes her family will love, expert advice from the Kraft Kitchens and great ways to save on her favorite Kraft Foods products.  All in the spirit of community.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090420/KRAFTLOGO)

The Comida Kraft page on Facebook delivers time-saving ideas and tried-and-true tips for meals that will truly delight.  And live chat sessions, hosted by Kraft Kitchens experts, will connect Latinas to real-time food advice and others looking to share creative kitchen ideas.

"We know that Latinas are highly engaged in social networks and want to find content that really speaks to their family's unique needs," said Kelley Woodland, Senior Director, Consumer Relationship Marketing for Kraft Foods.  "Many of our brands are already favorites on the dinner table.  Now we can get the conversation cooking with the Comida Kraft Facebook page."

The new Facebook page is just one of the ways Kraft Foods delivers delicious food content.  Whether it's at home, online or on-the-go, Kraft Foods is offering food solutions that fit the needs of Latina moms.  Like the "Comida y Familia" magazine, which has grown into the number one Spanish-language food magazine and delivers great ideas to consumers' mailboxes.  And with the "ComidaKraft.com" website (also accessible on mobile phones) and the "Comida Kraft" channel on YouTube, recipes that make mealtime easy are just a click away!

Join the Conversation: A Chance to Win

Now through May 31, Facebook users who visit the Comida Kraft Facebook page may enter a sweepstakes to win $10,000 to go on a delicious family vacation.  Learn more at www.facebook.com/comidakraft.  

About Kraft Foods

With annual revenues of approximately $48 billion, Kraft Foods is a global powerhouse in snacks, confectionery and quick meals. The company is the world's second largest food company, making delicious products for billions of consumers in more than 160 countries. The portfolio includes 11 iconic brands with revenues exceeding $1 billion - Oreo, Nabisco and LU biscuits; Milka and Cadbury chocolates; Trident gum; Jacobs and Maxwell House coffees; Philadelphia cream cheeses; Kraft cheeses, dinners and dressings; and Oscar Mayer meats. Approximately 70 brands generate annual revenues of more than $100 million. Kraft Foods (www.kraftfoodscompany.com; NYSE: KFT) is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.

SOURCE Kraft Foods

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