Just Energy Signs on as Sponsor of the Texas Brahmas

DALLAS/FORT WORTH, Texas, June 10 /PRNewswire/ -- Just Energy is very pleased to announce a new marketing agreement with Nytex Sports/Texas Brahmas Hockey Club that will see Just Energy become an official sponsor of the club beginning in 2010 through to the 2012 hockey season.

Founded in 1997, the Texas Brahmas are a professional ice hockey team in the Central Hockey League (CHL), a mid-level professional league in the U.S. that includes a 15 team roster.

Under the agreement, the Just Energy logo will be featured at all Brahmas home games at the Nytex Sports Center for both the 2010-2011 and 2011-2012 seasons. Signage will appear on dasherboards in the Center's Main and West arenas; an ice logo in the Main Arena, as well as logo placement on a banner displayed in the Tejas Volleyball Arena. As the exclusive electricity supplier for the Nytex Sports Center, Just Energy will further enjoy the use of Brahmas trademarks and/or logos for the purposes of marketing material and promotion.

"This sponsorship provides another opportunity for us to support the communities in which we live and work," says Ken Hartwick, President and Chief Executive Officer of Just Energy. "In addition to an exciting hockey season ahead, we look forward to partnering with the Brahmas organization and further building recognition of our Just Energy brand in one of our largest markets."

"We are excited to join forces with Just Energy on this new marketing initiative," said Texas Brahmas General Manager and Minority Owner Mike Barack. "Just Energy has a terrific hockey resume with their sponsorship of the Toronto Maple Leafs at the Air Canada Centre in the hub of hockey. Now, Just Energy has a local Texas hockey presence."

In their first season, the Texas Brahmas won the Governor's Cup; were Northeast Division Champions in 2007-2008; Southeast Division and Southern Conference Champs in 2008-2009, and further won the Ray Miron President's Cup in 2009.

About Just Energy:

Just Energy is one of North America's leading electricity and natural gas retailers with offices in Canada and the U.S. Through its affiliates under its parent, Just Energy Income Fund, a publicly traded Income Trust (TSX: JE.UN), Just Energy provides over 1.6 million residential, small to mid-sized commercial and small industrial customers with the peace of mind that comes from knowing that they are protected from energy price volatility. In addition, through National Home Services, Just Energy sells and rents high efficiency and tankless water heaters, and through its subsidiary Terra Grain Fuels, produces and sells wheat-based ethanol. Just Energy is poised to become an industry leader in providing environmentally responsible energy supply solutions to consumers across North America. To learn more about Just Energy please visit www.justenergy.com.

www.brahmas.com

SOURCE Just Energy