June 13th To Be Celebrated As Piaget Rose Day

NEW YORK, June 12, 2013 /PRNewswire/ -- In tribute to the rose that is named in honor of Yves Piaget and that also inspires a collection of its jewelry and timepieces, the House of Piaget will celebrate this June 13^th as the first "Piaget Rose Day."  Here in the U.S., Piaget will commemorate the day in partnership with the New York Botanical Garden by planting a special Piaget Rose bush in the famed Peggy Rockefeller Rose Garden.  Other events will take place around the world, including the reopening of Piaget's Place Vendome flagship boutique in Paris, along with a private concert by Grammy-nominated jazz singer and Piaget ambassador, Melody Gardot.

Piaget is also launching an updated version of its U.S. e-commerce site with exclusive jewelry and timepieces from the Piaget Rose collection. A worldwide social media competition invites fans of the brand to post rose-themed testimonials to their loved ones on the Piaget Facebook page. The winner will be invited to visit the Piaget Manufacture in Geneva and experience the Piaget Rose collection firsthand.

The rose has been a key design motif for the House of Piaget since the 1960s.  Mr. Yves Piaget's passion for the flower was recognized in 1982 when the winner of the Geneva International Competition of New Roses was christened the "Yves Piaget Rose," further solidifying the House's connection to the rose.

A favorite among Hollywood stars, Piaget Rose jewelry has been worn by celebrities such as Zoe Saldana, Teri Hatcher, Rose McGowan, Paula Patton, Emmy Rossum and Taraji P. Henson. Rising star, Brit Marling, who perfectly embodies the spirit of the collection, recently wore the Piaget Rose pendant in 18-carat white gold and diamonds to the New York and Los Angeles premieres of her new film, "The East."

For additional information and hi-res images, please contact GCK Partners:

Jim Kloiber, [email protected] +1 212 488 1085

Britta Towle, [email protected] + 1 212 488 1084

SOURCE Piaget

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