Jumeirah and Loylogic Announce Partnership for Jumeirah Sirius Recognition and Rewards Loyalty Programme

DUBAI, UAE and ZURICH, March 15, 2017 /PRNewswire/ --

Loylogic, the global leader in e-commerce and e-payment solutions for loyalty programmes, and Jumeirah Sirius, Jumeirah Hotels and Resorts' global recognition and rewards programme, are partnering to design and deliver a state-of-the-art reward solution for Jumeirah Sirius' global membership base.

The new reward experience, expected to go live in mid-2017, will enable Jumeirah Sirius members worldwide to exchange their Points for travel accessories, jewelry, latest fashions, electronics and much more.

Jumeirah Sirius was created to reward guests whenever they stay, dine, relax or shop at JUMEIRAH^TM and one of their aims is to engage their global member base through an innovative redemption offering.

Vicky Elliot, Group Director of Brand Loyalty at Jumeirah Group / Jumeirah Hotels & Resorts comments:

"It is important for Jumeirah Sirius to continue to provide its members with valued options when exchanging their points for rewards, wherever they may be in the world. The partnership with Loylogic, and working with their reward platform takes us a big step closer to being able to deliver an extensive and exciting solution for our members."

Awny Al Afghany, Regional Head of Partnerships Middle East, shares this enthusiasm:

"We are thrilled to enter this new partnership and work with Jumeirah on the design and implementation of their new reward solution for Jumeirah Sirius members. Jumeirah created Jumeirah Sirius as a best-in-class loyalty programme and we look forward to supporting their growth strategies with our innovative e-commerce and e-payment solutions and our expertise in the loyalty industry."

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About Jumeirah Group:
Jumeirah Group, the global luxury hotel company and a member of Dubai Holding, operates a world-class portfolio of hotels and resorts including the flagship Burj Al Arab Jumeirah. Jumeirah Hotels & Resorts manages properties in Dubai and Abu Dhabi, UAE, and Kuwait in the Middle East; Frankfurt, Istanbul, London and Mallorca (Spain) in Europe; the Maldives and Shanghai in Asia. Jumeirah Group also runs the luxury serviced residences brand Jumeirah Living^TM with properties in London and Dubai; the new lifestyle hotel brand Venu^TM; the wellness brand Talise^TM; Jumeirah Restaurant Group Dubai^TM; Wild Wadi Waterpark^TM; The Emirates Academy of Hospitality Management^TM; Jumeirah Sirius^TM, its global loyalty programme; and isme by Jumeirah™ an app based rewards programme in the UAE. Future openings include luxury hotels in China, Indonesia, Jordan, Malaysia, Oman, Russia and the UAE. www.jumeirah.com

About Loylogic: 

Loylogic is the world's leading innovator and creator of point experiences, insights, commerce and engagement. By tantalizing members with more choices and arming programs with insights on behavior - anticipating both present and future needs - we deliver powerful solutions that amplify engagement and build loyalty.

Founded in 2005 with offices around the world and a global content network of more than 500 merchants and 2,000 online stores offering millions of products and services, Loylogic, the new paradigm of points-based e-commerce and e-payment solutions, is the partner that the world's leading loyalty programs trust with making their points and miles loved more. For more information please visit loylogic.com.

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SOURCE Loylogic