Jumei Announces Pricing of Initial Public Offering

BEIJING, May 16, 2014 /PRNewswire/ -- Jumei International Holding Limited (NYSE: JMEI) ("Jumei" or the "Company"), China's leading online retailer of beauty products, today announced that it has priced its initial public offering of 11,140,000 American depositary shares ("ADSs") by the Company at US$22.00 per ADS for a total offering size of approximately US$245.1 million, assuming the underwriters do not exercise their option to purchase additional ADSs. Each ADS represents one Class A ordinary share of the Company. The ADSs will begin trading on the New York Stock Exchange ("NYSE") today under the ticker symbol "JMEI".

The Company has granted the underwriters an option, exercisable within 30 days from the date of the final prospectus, to purchase up to 1,671,000 additional ADSs at US$22.00 per ADS.

The Company also expects to receive additional gross proceeds of US$150.0 million from the issuance of 6,818,182 Class A ordinary shares to General Atlantic Singapore Fund Pte. Ltd. at US$22.00 per share through a private placement concurrent with the public offering.

Goldman Sachs (Asia) L.L.C., Credit Suisse Securities (USA) LLC, J.P. Morgan Securities LLC, and China Renaissance Securities (Hong Kong) Limited are acting as joint bookrunners, and Piper Jaffray & Co. and Oppenheimer & Co. Inc. are acting as co-managers, for the offering.

Jumei's registration statement relating to the offering has been filed with, and declared effective by, the United States Securities and Exchange Commission. This press release does not constitute an offer to sell or a solicitation of an offer to buy the securities described herein, nor shall there be any sale of these securities in any state or jurisdiction in which such an offer, solicitation, or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.

The offering of the securities is made only by means of a prospectus forming a part of the effective registration statement. A copy of the prospectus relating to the offering may be obtained by contacting Goldman, Sachs & Co., 200 West Street, New York, NY 10282, Attention: Prospectus Department, phone: +1 (866) 471-2526, facsimile: +1 212-902-9316, e-mail: [email protected]; or Credit Suisse Securities (USA) LLC, Attention: Prospectus Department, Eleven Madison Avenue, 1B, New York, NY 10010, telephone: 1-800-221-1037 or email: [email protected]; or J.P. Morgan Securities LLC, Attention: Broadridge Financial Solutions, 1155 Long Island Avenue, Edgewood, NY 11717, or by calling 1-866-803-9204; or China Renaissance Securities (US) Inc., Suite 1910, 45 Rockefeller Plaza, New York, NY 10111, telephone: +1-212-554-2960.

About Jumei International Holding Limited

Jumei (NYSE: JMEI) is China's No. 1 online retailer of beauty products as measured by gross merchandise volume, with a market share of 22.1% in 2013, according to a commissioned research report by Frost & Sullivan. Jumei's Internet platform is a trusted destination for consumers to discover and purchase branded beauty products and fashionable apparel and other lifestyle products through the Company's jumei.com website and mobile application. Approximately 49% of Jumei's gross merchandise volume was generated through its mobile application in the first quarter of 2014. Leveraging its deep understanding of customer needs and preferences, as well as its strong merchandizing capabilities, Jumei has adopted multiple effective sales formats to encourage product purchases on its platform, including curated sales, online shopping mall, and flash sales.

For investor and media inquiries, please contact:

Jumei International Holding Limited
Mr. Sterling Song
Investor Relations Director
Phone: +86-10-5676-6983
[email protected]  

Christensen
In China
Mr. Christian Arnell
Phone: +86-10- 5900-1548
E-mail: [email protected]

In US
Ms. Linda Bergkamp
Phone: +1-480-614-3004
Email: [email protected]

SOURCE Jumei International Holding Limited

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