Julep Creates Revolutionary Nail Care System

SEATTLE, June 25, 2014 /PRNewswire/ -- Julep™, the world's fastest-growing omni channel beauty brand, has introduced two new ways to revolutionize at-home manicures. The Julep Plie Wand is a game-changing nail polishing tool designed to provide more accuracy, more control, and better results, even with your non-dominant hand. Color Treat nail polish features breakthrough Oxygen Technology that "lets nails breathe" by delivering 30% more oxygen to the nail bed than standard nail polish. The toxin-free, long-lasting formula actually makes nails stronger and more beautiful.  

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Jane Park, Julep CEO and founder, explains, "Women are always telling me they're bad at polishing their own nails. And I want to tell them, 'It's not you – you just don't have the right tool!' Busy women want an easy solution that makes polishing their nails more fun. Using the Plie Wand paired with our Color Treat nail polish encourages our customers to play with color and create a healthier, mess-free manicure that lasts."

Julep worked with IDEO, an award-winning global design and innovation firm, to create an easy-to-use, ergonomic polishing tool that works with any Color Treat nail polish. During independent consumer trials, four out of five women agreed: the design of the Plie Wand makes it easier to polish, especially with your non-dominant hand.

About the Julep Plie Wand:

• Simple magnetic interlocking cap-and-wand system works with any Julep Color Treat nail polish or Julep nail treatment
• Flexible, weighted handle twists and bends, so it's easy to find a comfortable grip that keeps your brush steady
• Plie-friendly dotting tool and striping brush make it easy to create nail art
• Plie-friendly precision brush offers a shorter stem for more control

About Color Treat with Oxygen Technology:

• Oxygen Technology forms a flexible, water-resistant barrier that allows 30% more oxygen to permeate the nail bed (compared to other leading brands), which hardens nails and encourages healthy growth
• Patented Hexanal formulation creates a firm-yet-flexible finish that resists wear, chips, and scratches—a Color Treat manicure easily lasts seven days or longer
• Green coffee bean extract absorbs harmful free radicals, resulting in healthier nails.
• Color Treat is vegan, gluten-free and "5-free" (no formaldehyde, formaldehyde resin, toluene, DBP, or camphor)

The Julep Plie Wand is available on julep.com for a suggested retail price of $25. Additional dotting and striping tools are available for $10. You can purchase the entire Julep Plie Wand system at QVC and Sephora for $35. Color Treat nail polish with Oxygen Technology is available at julep.com, Sephora and Nordstrom for $14.

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About Julep Beauty Inc.
Founded in 2007, Julep is the world's fastest-growing omni channel beauty brand. Taking a social approach to product development, the company launches over 300 Julep branded, toxin-free nail, color cosmetics and skincare products each year. Julep is the only beauty brand that creates new products based on crowd sourced customer feedback gathered via social channels such as forums, Facebook, Twitter, Instagram and Pinterest. By infusing "tech startup DNA" with the latest beauty innovations, Julep brings products to market 10X faster than traditional beauty brands, launching first with its online innovation subscription program as well as inviting women to shop in stores like Sephora and Nordstrom. Based in Seattle, Julep has raised nearly $27M from leading venture capital firms Andreessen Horowitz and Maveron, as well as celebrity backers such as Will Smith and Jay-Z. For more information, visit julep.com, or follow us on Facebook, Twitter, YouTube and our blog.

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SOURCE Julep