J.R. WATKINS LAUNCHES NEW FOAMING DISH SOAP INTO TARGET STORES

The Clean and Powerful Foaming Dish Soap Further Expands The Trusted Apothecary Brand's Portfolio of Home Essential Offerings

OAKLAND, Calif., April 27, 2022 /PRNewswire/ -- J.R. Watkins, the clean and effective modern-apothecary brand trusted since 1868, today announced the launch of their clean and powerful Foaming Dish Soap in select Target stores nationwide. Beginning today, the Foaming Dish Soap, which officially launched on April 15th and has already amassed over 500 online customer reviews, will be available in store and online alongside the brand's core collection of Foaming and Gel Hand Soaps, rounding out the brand's full portfolio of lemon scented product offerings.

The lemon scented Foaming Dish Soap features a recyclable bottle and an easy to use, innovative product design, allowing consumers to adjust between spray or foam options to activate suds and clean pots and pans with ease. J.R. Watkins Foaming Dish Soap is formulated with plant-derived cleansing agents— such as coconut — and is hypoallergenic, dermatologically tested, and free of sulfates, parabens, and triclosan. The formula is also free of petroleum-based and sulfate cleansing agents, which can be found in many popular dish soaps on the market today.

"The J.R. Watkins brand has been trusted for over a century and a half to provide high quality, clean and effective remedies that protect, soothe, and solve, and we're thrilled to be bringing that same level of quality with the launch of our Foaming Dish Soap" shares Melissa Ayers, Vice President of Marketing and Innovation. "To work with a major retailer like Target to introduce this exciting and first of its kind product into the product category is an incredible opportunity".

J.R. Watkins Foaming Dish Soap can be found in in select Target locations nationwide and online at Target.com, with a 16oz bottle. 32oz refill containers are also available for purchase, furthering J.R. Watkins' commitment to reduce day-to-day impact on the environment.

For more information, please visit www.jrwatkins.com and follow the brand on social media @jr_watkins.

About J.R. Watkins
J.R. Watkins is a clean and effective personal care brand with deep expertise in making over-the-counter topical analgesics and hand and body care formulated with plants. Founded over a century and a half ago, J.R. Watkins is focused on crafting apothecary remedies that protect, soothe and solve. For more information, please visit www.jrwatkins.com and follow the brand on social media @jr_watkins.

Related Links:
www.jrwatkins.com 

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SOURCE J.R. Watkins

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