J.R. Watkins Launches Elevated Bath Collection Exclusively In 500+ Ulta Stores And On Ulta.com

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Mar 16, 2020, 08:00 ET

SAN FRANCISCO, March 16, 2020 /PRNewswire/ -- J.R. Watkins, the natural personal care brand trusted since 1868, is stepping into new beauty territory with an elevated bath collection exclusively launched on Ulta.com as of March 1st and now available at 500+ Ulta stores across the country. J.R. Watkins has delivered potent, plant-based body remedies for over 150 years and today, the apothecary personal care brand will share their latest innovations with the world - including two category innovators, in-shower mists and cleansing hand elixirs.

The elevated natural bath collection, composed of three categories, explores top beauty concerns: AWAKEN, DETOX, and SLEEP. With deeply nourishing products like Bath Elixir, Cleansing Hand Elixir, Creamy Body Wash, Aromatherapy In-Shower Mist and Sugar Body Polish, the powerful blend of natural extracts work to target identified stressors and offer an elevated at-home bath and in-shower spa experience. In addition, J.R. Watkins' Cleansing Hand Elixirs are crafted with effective cleansing ingredients and hydrating natural extracts to help keep your hands feeling clean and soft on the go in elevated scents like rosewater, oud, and hemp flower. Committed to providing clean beauty products with high quality efficacious ingredients, J.R. Watkins is Cruelty-free, Sulfate-free, Silicone-free and Paraben-free.

"We're elated to be launching our new natural personal care line exclusively across 500+ Ulta stores and Ulta.com. Ulta is the perfect partner and as a retailer that focuses on her, and her needs, we are proud to offer great products at an accessible price point to their guests. As a brand, we're always challenging ourselves to meet the needs of modern-day women by finding ways to enhance everyday rituals that help combat modern-day stressors – focusing on mind, body and spirit. Our new elevated bath collection will help consumers enjoy peaceful moments of reprieve in the comfort of their own homes." says Melissa Ayers, Vice President of Marketing, J.R. Watkins.

The newly launched collections: AWAKEN, DETOX, and SLEEP are each comprised of four luxurious bath and shower products:

AWAKEN - This collection stimulates and awakens the senses
Key Ingredients: Coriander (enhances mood), Bergamot (reduces nervous tension)

DETOX - This collection clears the mind and the body, and washes away impurities
Key Ingredients: Ginger (relaxes and soothes muscles), Witch Hazel (clarifies skin),

SLEEP - This collection calms the mind, relaxes the body, and encourages a restful night's sleep
Key Ingredients: Lavandin (encourages relaxation), Orange (relieves nervous tension)

Aromatherapy In-Shower Mist ($14.99): Naturally derived, in-shower spa mist infused with a powerful blend of natural extracts and crafted to transform your shower into a spa-like steam room.
Bath Elixir ($14.99): Naturally derived, liquid bath soak infused with a powerful blend of natural extracts and made with a proprietary blend of natural extracts for a luxurious alternative to salt soaks and bath bombs. This therapeutic bath elixir leaves no soapy or grainy residue behind.
Sugar Body Polish ($14.99): Naturally derived, sugar body polish made with fine sugar crystals to gently exfoliate skin. Infused with a powerful blend of natural extracts to soften the skin and crafted to lather into a foaming cleanser that ensures no oily residue is left behind. Gentle enough to use everyday.
Creamy Body Wash ($14.99): Naturally derived, creamy body wash infused with a powerful blend of natural extracts. This wash cleanses and moisturizes skin without stripping it of protective surface oils.

CLEANSING HAND ELIXIR - A naturally derived, no-rinse hand wash to gently cleanse, moisturize, and revitalize skin. Crafted with effective cleansing ingredients and hydrating natural extracts to help keep your hands feeling clean and soft on the go.

Key Benefits: Up to 24 hours of hydration after single application, Natural cell-energizer, Boosts cell renewal & cell functions of aged cell, Re-activates the power of youth in aged cells, Increases skin firmness & elasticity, Stimulates the anti-oxidative power in aged skin cells, Lifts, tightens & smoothes the skin

Cleansing Rosewater Hand Elixir ($9.99)
Cleansing Hemp Flower Hand Elixir ($9.99)
Cleansing Oud Hand Elixir ($9.99)

Hi-Res Images: HERE

About J.R. Watkins

150 years ago, we set out to create natural remedies that would soothe and heal your body. Today we challenge ourselves to help you set right modern-day stressors – focusing on mind, body and spirit. At J.R. Watkins we are committed to helping you find calm, peaceful moments of reprieve from daily stress through our natural products and regimens.

www.jrwatkins.com / @jr_watkins

SOURCE J.R. Watkins