J.R. Watkins Honors the #Throwback with Pure Castile Soaps
Centuries-old formula of coconut and olive oil makes natural multipurpose cleaner
WINONA, Minn., March 19, 2015 /PRNewswire/ -- J.R. Watkins, crafter of gourmet spices and extracts, personal care and home care products since 1868, has taken #throwback to a new level with the introduction of Pure Castile Soaps to its product lineup.
Soap making has been a long tradition at J.R. Watkins, with the company offering its customers pure soaps since the turn of the 20th century. The original soap formulas that started it all have inspired J.R. Watkins' new line of 98-and 99-percent natural Pure Castile Soaps.
Consumers can cleanse with a clear conscience while using the J.R. Watkins coconut and olive oil derived soaps, which come in nature-inspired scents peppermint, lavender and clary sage. These scents are available in 8-ounce bar (MSRP $4.99) or 11-ounce liquid (MSRP $7.99) varieties.
Developed centuries ago in the Castile region of Spain, Castile Soaps are vegetable based and not made from animal fat. Castile Soaps provide consumers with great versatility and natural cleaning power. A few formula-tested ways to use J.R. Watkins Pure Castile Soaps include:
- In the bath – A small amount of the high-lather formula makes for a luxurious body wash and efficient shaving cream.
- On the face – By diluting two to three drops with water, users can make a gentle face cleanser.
- As a home cleaner – When properly diluted, J.R. Watkins Castile Soap is appropriate for many home surfaces and will leave no harmful residue.
- For furry friends – Place few drops on a dry towel and dilute with a bit of water to wipe up muddy paws or use as a pet shampoo. The biodegradable formula is safe for use outdoors, too.
- While camping – Carrying different cleaners can be cumbersome when camping. Handy as a body wash and even dish soap, a single bottle or bar goes a long way, and safely, in the great outdoors.
"The saying 'What's old is new again,' is incredibly true for this product line," said J.R. Watkins President, Chief Marketing Officer, J.R. Rigley. "Castile Soaps have built a growing following in recent years due to their natural elements and versatility in the home. We know our loyal customers will appreciate these Pure Castile Soaps just as much as generations before them did."
J.R. Watkins Castile Soaps are now available at a variety of retailers throughout North America, as well as the J.R. Watkins website and through authorized independent consultants.
Proudly crafted in the USA, J.R. Watkins Pure Castile Soaps are naturally free from dyes, sulfates and preservatives, never tested on animals and contain no animal byproducts.
For additional information on J.R. Watkins Pure Castile Soaps and the rest of the Naturals family, visit www.jrwatkins.com.
About J.R. Watkins
Crafted in the U.S.A. Since 1868…Naturally™. The J.R. Watkins Co. creates gourmet spices and extracts, personal care and home care products with only the finest natural ingredients. From the bluffs high above the Mississippi River in Winona, Minnesota, comes the purity of J.R. Watkins. Our tried-and-true products have been good and natural through and through since 1868. J.R. Watkins Naturals products are available at a variety of North American retailers, through independent J.R. Watkins Consultants and online at http://www.jrwatkins.com. Join our natural conversation on Facebook, Twitter and Pinterest.
PR CONTACT:
Alissa Edgren
McFarland Communications
[email protected]
704.770.6901
Photo: http://photos.prnewswire.com/prnh/20150319/183294
SOURCE J.R. Watkins
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