Jostens and The Nature Conservancy to Plant Trees in Celebration of Arbor Day

MINNEAPOLIS, April 20, 2015 /PRNewswire/ -- With Arbor Day approaching, Jostens, the leading provider of publications, jewelry and consumer goods serving the K-12 and college market, today with The Nature Conservancy announced a yearbook promotion aimed at planting much-needed trees in forests. Through the Yearbook Plant Back™ promotion, Jostens will plant one tree for every Jostens yearbook purchased online at Jostens.com on April 24, 2015. Up to 5,000 trees will be planted as part of the Conservancy's 'Plant a Billion Trees' program. This represents the most donated trees resulting from a single-day promotion on behalf of the Conservancy.

The 'Plant a Billion Trees' program is turning the tide on deforestation by planting trees and bringing forests back from the brink. Tree by tree, acre by acre, The Nature Conservancy is working to ensure forests are here for future generations.

As the school year draws to a close time is running out for students to purchase their yearbook. On April 24 students can purchase their Jostens yearbook online at www.jostens.com to ensure they receive their limited edition keepsake that captures and celebrates the school year. By simply ordering their Jostens yearbook on April 24, students will make a difference in the restoration of our forests.

"As America's leading yearbook producer and a purchaser, manufacturer, and recycler of U.S. paper for more than 100 years, we're committed to protecting forests for future generations. The Yearbook Plant Back promotion is an opportunity for students to purchase their Jostens yearbooks, celebrate Arbor Day, and support the Nature Conservancy forest restoration initiative," said Murad Velani, chief operating officer, Jostens. "We are pleased to continue to collaborate with The Nature Conservancy to further the important work they are doing to preserve our forests."

"Forests are critical to sustaining life around the planet. They produce clean water, filter our air, regulate our climate, support communities of people and provide habitat for thousands of important plant and animal species," said Bill Toomey, The Conservancy's director of forest health protection. "We are excited to continue our partnership with Jostens to help restore our forests through the Yearbook Plant Back promotion."

Additional information about the Yearbook Plant Back promotion can be found at http://www.jostens.com.

About Jostens

Minneapolis-based Jostens provides products, programs and services that help its customers celebrate moments that matter. The company's products include publications, jewelry and consumer goods that serve the K-12 educational, college and professional sports segments. Jostens serves markets in North America, Europe, Asia and Africa. Jostens is a subsidiary of Visant Corporation, a marketing and publishing services enterprise servicing the school affinity, educational and trade publishing segments.

About The Nature Conservancy

The Nature Conservancy is a leading conservation organization working around the world to protect ecologically important lands and waters for nature and people. The Conservancy and its more than 1 million members have protected nearly 120 million acres worldwide. Visit The Nature Conservancy at http://www.nature.org.

SOURCE Jostens

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http://www.nature.org